The New Tostitos Cantina Chipotle Thins Have a Mild, Smoky Flavor
Katherine Pendrill — April 20, 2016 — Lifestyle
References: fritolay & brandeating
Frito-Lay recently debuted a new version of its popular tortilla chips called 'Tostitos Cantina Chipotle Thins.' The new texture and taste of the chip is designed to cater to a growing number of consumers turning to artisanal chips and crackers.
The new Tostitos Cantina Chipotle Thins differ from traditional corn tortilla chips in that they are lighter and wafer-thin. In addition to the unique texture, the chips also boast a mild, smokey flavor that comes from the addition of Cantina-inspired seasonings and authentic chipotle spice. To accompany the new chips, Frito-Lay has also released two new gourmet dips. The first is the Tostitos Dip-etizers Spicy Queso, which consists of cheese mixed with cracked red peppers and red bell peppers. The other new dip is the Tostitos Habanero Salsa, which is made from onions, tomatoes, jalapenos and habanero peppers.
The new range is designed to give consumers more gourmet options when it comes to serving chips and dip.
The new Tostitos Cantina Chipotle Thins differ from traditional corn tortilla chips in that they are lighter and wafer-thin. In addition to the unique texture, the chips also boast a mild, smokey flavor that comes from the addition of Cantina-inspired seasonings and authentic chipotle spice. To accompany the new chips, Frito-Lay has also released two new gourmet dips. The first is the Tostitos Dip-etizers Spicy Queso, which consists of cheese mixed with cracked red peppers and red bell peppers. The other new dip is the Tostitos Habanero Salsa, which is made from onions, tomatoes, jalapenos and habanero peppers.
The new range is designed to give consumers more gourmet options when it comes to serving chips and dip.
Trend Themes
1. Artisanal Chips - The success of Tostitos Cantina Chipotle Thins highlights the opportunity for more innovative and high-quality artisanal chips, using unique and inspired seasonings.
2. Gourmet Dips - Frito-Lay's introduction of Tostitos Dip-etizers Spicy Queso and Tostitos Habanero Salsa suggests the demand for more upscale and flavorful dip options.
3. Lighter Texture - The wafer-thin texture of Tostitos Cantina Chipotle Thins points to the opportunity for snacks with a lighter, crispier texture.
Industry Implications
1. Snack Foods - The success of Tostitos Cantina Chipotle Thins and new gourmet dips demonstrate the potential to capture the market for premium snack options.
2. Food Manufacturing - Food manufacturers and companies could explore more innovative and distinct seasoning options to create unique and desirable products.
3. Food Retail - Retailers could consider expanding their gourmet snack offerings in-store or online to cater to the growing demand for more complex and flavorful chips and dips.
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