These Toshiba 3D Ads Promise a Front-Row View of Your Favorite Celebrities
Amelia Roblin — December 2, 2011 — Tech
References: ganem.mx & adsoftheworld
Having a real-life run-in with your favorite star is unfortunately highly unlikely so these Toshiba 3D ads offer a satisfactory solution. Marketing a fancy hi-tech television screen that broadcasts the physical world with extraordinary depth, this campaign guarantees for the viewer the feeling that he's actually in the heat of the action.
The Ganem advertising agency of Mexico put together these prints which comprise photographs of three people with their wrists handcuffed behind their backs. A tight frame makes it difficult to discern the complete scene in front of them, but one can guess that Brad Pitt, Ronaldo, President Obama and their security detail are certainly present. Tagged with "As close as you'll ever get" to famous people, these Toshiba 3D ads assert that the manacles are sold separately.
The Ganem advertising agency of Mexico put together these prints which comprise photographs of three people with their wrists handcuffed behind their backs. A tight frame makes it difficult to discern the complete scene in front of them, but one can guess that Brad Pitt, Ronaldo, President Obama and their security detail are certainly present. Tagged with "As close as you'll ever get" to famous people, these Toshiba 3D ads assert that the manacles are sold separately.
Trend Themes
1. Immersive Advertising - Exploring the use of advanced technology to create immersive advertising experiences, such as Toshiba's 3D ads.
2. Virtual Reality Marketing - Leveraging virtual reality technology to transport viewers into the heart of the action and create a sense of presence.
3. Personalized Brand Connections - Creating personalized connections between consumers and brands by allowing them to feel as if they are having direct interactions with celebrities through innovative advertising campaigns.
Industry Implications
1. Television and Display Manufacturing - Opportunity for television and display manufacturers to develop and market advanced screens that offer viewers immersive experiences.
2. Advertising and Marketing - Disruptive innovation opportunity for advertising agencies to explore creative ways of using technology, such as virtual reality, to engage audiences and deliver unique brand experiences.
3. Celebrity Endorsements and Brand Partnerships - Opportunity for brands to collaborate with celebrities in creating interactive and memorable advertising campaigns that generate excitement and emotional connections with consumers.
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