The Toronto Raptors are Bringing Back Purple for the 20th Anniversary
Kristina Marković — March 7, 2014 — Lifestyle
References: nba & sportsgrid
The Toronto Raptors are celebrating their 20th Anniversary in the NBA by taking it back retro style by bringing back the purple jerseys! What better way to celebrate 20 years than to bring back the beloved original 90s purple raptor jersey? The NBA team also decided to redo its logo design recently to feature the Raptor Dinosaur without the arched spiked crest around it and the red dinosaur stands on its own now.
Many Raptors fans were disappointed by the choice to switch the jersey’s to a red color. It’s always nice to see a team and sports corporation listen to its fan's feedback. President and general manager Masai Ujiri made a statement saying “Our fans have shown affection for the original purple uniform and I think our players will enjoy the chance to wear them next season.”
The Toronto Raptors 20th anniversary jerseys will embody the excitement of both the future and the past of Raptors basketball. We can’t wait to witness the wonderful tribute and 2014-15 season.
Many Raptors fans were disappointed by the choice to switch the jersey’s to a red color. It’s always nice to see a team and sports corporation listen to its fan's feedback. President and general manager Masai Ujiri made a statement saying “Our fans have shown affection for the original purple uniform and I think our players will enjoy the chance to wear them next season.”
The Toronto Raptors 20th anniversary jerseys will embody the excitement of both the future and the past of Raptors basketball. We can’t wait to witness the wonderful tribute and 2014-15 season.
Trend Themes
1. Nostalgia Jerseys - Sports teams can leverage nostalgia by reintroducing previous jersey designs and logos, increasing fan engagement and merchandise sales.
2. Fan Feedback Incorporation - Sports corporations can benefit by listening and incorporating fan feedback into their decision-making process, resulting in higher fan engagement and satisfaction.
3. Anniversary Celebrations - Celebrating anniversaries can create opportunities for sports teams to engage fans, honor the past, and create excitement for the future of the brand.
Industry Implications
1. Professional Sports - Professional sports teams can benefit from nostalgic jersey redesigns and increased incorporation of fan feedback to create a stronger brand fan base.
2. Apparel and Merchandise - Apparel and merchandise industries can take advantage of nostalgic jersey redesigns to capitalize on increased fan demand and sales.
3. Marketing and Advertising - Marketing and advertising firms can leverage anniversary celebrations and nostalgic jersey redesigns to create unique marketing campaigns that resonate with fans and generate buzz.
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