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Abandoning Nostalgia

Clean the Sky - Positive Eco Trends & Breakthroughs

Tori Spelling Rejects 90210

— August 14, 2008 — Celebs
Beverly Hills 90210 might on its way back, but Tory Spelling won't be joining. Over the last few weeks, the retro comeback has been generating a bit of buzz, especially since several past characters are cast to return.

Tori Spelling has been allegedly trying to negotiate the same salary as co-star Shannen Doherty ($35,000-50,000 per show)... However, rumors suggest that she was offered nearly a third as much. Accordingly, she has rejected the deal.

With a full cast of returning characters, the show would be a novel concept, and perhaps one of the more interesting innovations in TV. However, if only one or two characters make it back, then it's just an attempt to leverage the brand.

Jennie Garth, also cast for the show, noted, "I'm really bummed because I love Tori, and I was psyched Tori was going to be on the show." Garth believes that Spelling should, "Definitely get paid as much as [herself] and co-star Shannen Doherty."

Perhaps Spelling isn't as interested in the whole retro nostalgia trend. Besides, she's busy running her celebrity bed and breakfast...
Trend Themes
1. Abandoning Nostalgia in Entertainment - The rejection of past-cast actors from Beverly Hills 90210 highlights a trend of abandoning nostalgia in modern entertainment, potentially opening up opportunities to create new, innovative content.
2. Negotiating Salaries in TV Production - Tori Spelling's salary negotiations highlight a trend in TV production to compensate actors based on their perceived value, rather than using a uniform pay scale, providing an opportunity for disruptive innovation in compensation models that prioritize value creation.
3. Celebrity-run Bed and Breakfasts - Tori Spelling's focus on her celebrity bed and breakfast indicates a trend of celebrities capitalizing on their personal brands to launch disruptive businesses in the hospitality industry.
Industry Implications
1. Entertainment - The entertainment industry has an opportunity to create original content that ditches nostalgia, providing fresh stories that engage modern audiences.
2. TV Production - The TV production industry has an opportunity to rethink traditional compensation models and shift towards value-based pay structures that incentivize actors to create more compelling content.
3. Hospitality - The hospitality industry has an opportunity to create unique and innovative experiences by collaborating with celebrities who use their personal brands to create new, memorable lodging options.
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