Top Shop Rents Out Gratis Bikes & Helmets to Bikers
Christina Butty — June 18, 2009 — Eco
Affordable style haven Top Shop has jumped on the environmental credit crunch goodwill bandwagon.
Starting on Saturday, the location in SoHo will be renting out bikes to cyclists. Top Shop will also be giving cyclists helmets and a cycling map of New York City all for (so far) the reasonable cost of free.
This offer is only available until the 27th, with rentals starting at noon. Get to riding everyone, it’s a lot cheaper than gas!
Starting on Saturday, the location in SoHo will be renting out bikes to cyclists. Top Shop will also be giving cyclists helmets and a cycling map of New York City all for (so far) the reasonable cost of free.
This offer is only available until the 27th, with rentals starting at noon. Get to riding everyone, it’s a lot cheaper than gas!
Trend Themes
1. Sustainable Transportation - By offering free bike rentals, Top Shop taps into the growing trend of sustainable transportation, providing an opportunity for other businesses to explore similar initiatives.
2. Environmental Initiatives - Top Shop's rental program highlights the trend of businesses incorporating environmental initiatives into their operations, presenting opportunities for other companies to create innovative sustainable practices.
3. Promotional Strategies - Top Shop's credit crunch cycling promo demonstrates the trend of businesses using creative promotional strategies to attract customers, indicating the potential for other companies to think outside the box with their marketing efforts.
Industry Implications
1. Retail - Top Shop's bike rental program showcases a unique initiative within the retail industry, sparking potential for other retailers to explore sustainable transportation options to attract customers.
2. Tourism - The cycling map of New York City provided by Top Shop presents an opportunity for the tourism industry to incorporate sustainable transportation as a way to enhance visitors' experiences and promote eco-friendly exploration.
3. Outdoor Gear - Top Shop's provision of free helmets to cyclists highlights the potential for disruption and innovation within the outdoor gear industry, encouraging other companies to develop sustainable and affordable safety gear solutions.
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