'Top Gear' Heads to the Top of an Icelandic Volcano
Michael Hines — April 11, 2010 — Autos
'Top Gear' has done some crazy stuff in the four episodes I have seen, but driving up an active volcano in Iceland has to be the craziest thing they've done yet. That's right, the lava in these photos is real. Real hot.
I couldn't imagine being anywhere near an active volcano, much less driving up one. The guys from 'Top Gear' used the same truck that they used to drive to the North Pole (why haven't I been watching this show more?) to scale the Icelandic volcano. I'm going to keep my eyes peeled for this episode of 'Top Gear.' I refuse to miss it.
I couldn't imagine being anywhere near an active volcano, much less driving up one. The guys from 'Top Gear' used the same truck that they used to drive to the North Pole (why haven't I been watching this show more?) to scale the Icelandic volcano. I'm going to keep my eyes peeled for this episode of 'Top Gear.' I refuse to miss it.
Trend Themes
1. Adventure Tourism - Opportunity for businesses to offer off-roading experiences in extreme natural environments like active volcanoes.
2. Extreme Driving - Disruptive innovation potential in creating vehicles and technologies specifically designed for off-roading on volcanoes.
3. Extreme Travel Experiences - Opportunity to develop travel packages and services tailored for adventurous travelers seeking unique and daring experiences like driving up active volcanoes.
Industry Implications
1. Tourism - Opportunity for tour operators and travel agencies to cater to the growing demand for extreme adventure travel experiences.
2. Automotive - Innovation opportunities for automakers and vehicle customization companies to develop specialized off-road vehicles capable of navigating extreme terrains like active volcanoes.
3. Entertainment - Potential for TV shows and production companies to create unique and thrilling content by featuring extreme off-roading experiences on volcanoes.
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