The New Ads for Top Gear Auto Point are Visually Comical
Andrew Robertson — April 2, 2012 — Autos
References: topgear & ibelieveinadv
The new ad campaign for Top Gear Auto Point feature three iconic cartoon figures whose cars have broken down in inconvenient situations. Using silhouetted caricatures, the Top Gear Auto Point ad blends humor and pop culture to promote their 27x7 service offer.
Having a car breakdown is never an ideal way to pass some time, even more so if it should breakdown in an unsavory environment -- a field with cats and owls for instance (if you're Stewart Little).
Using images we recognize from our Saturday morning cartoons, these ad campaigns make for an easy visual reminder of who to call when your ride breaks down, if only there was an easy way to remember the number. Service anytime and anywhere, that's the message behind the Top Gear Auto Point cartoony advertisements.
Having a car breakdown is never an ideal way to pass some time, even more so if it should breakdown in an unsavory environment -- a field with cats and owls for instance (if you're Stewart Little).
Using images we recognize from our Saturday morning cartoons, these ad campaigns make for an easy visual reminder of who to call when your ride breaks down, if only there was an easy way to remember the number. Service anytime and anywhere, that's the message behind the Top Gear Auto Point cartoony advertisements.
Trend Themes
1. Visual Cartoony Ad Campaigns - Opportunity to create visually comical ad campaigns that combine humor and pop culture references to promote products or services.
2. Iconic Cartoon Figures - Opportunity to leverage recognizable cartoon characters to make advertisements more relatable and memorable.
3. 24/7 Service Offer - Opportunity to emphasize round-the-clock service availability in ad campaigns to attract customers.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies to create unique and visually engaging cartoon-based campaigns.
2. Automotive Services - Opportunity for automotive service providers to use cartoon characters in their advertising to stand out and attract customers.
3. Marketing and Branding - Opportunity for marketers and brand strategists to incorporate popular cartoon characters into their campaigns to create a stronger connection with their target audience.
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