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Top 5 Runway Falls

Clean the Sky - Positive Eco Trends & Breakthroughs

Models That Bail

— August 30, 2007 — Pop Culture
Walking around in sky-high stilletos while the world's most judgmental fashion critics are watching is no easy feat. New York Magazine compiled a list of the "Top 5 Runway Falls," with photos and videos too.

The trip list was dominated by Jessica Stam; she earned first place for her runway collapse when her ankle snapped at one of last year's shows. Stam and the other bailing babes have entertained thousands of YouTube viewers have been fascinated by the career-bruising stumbles made by top models; one broadcast news journalist couldn't contain his laughter when they showed the clip on air.

I can't control what emotions are evoked in others, but a little compassion for these girls would be in order, or anyone who screws up on the job for that matter. Public humiliation is unfortunate, no matter who you are.

New York Magazine's Top 5 Trip List:

Jessica Stam at Chloé, Fall 2006
"It was the fall felt round the world — and thanks to YouTube, it was seen around the world too. Stam's right foot tripped her up; her body to collapsed forward; her forehead hit the runway. It made even your most embarrassing schoolyard fall look weak. But while you probably would've burst into tears, this trooper got right back up — to applause."

Milana Bogolepova at Dior, Resort 2008
Stiletto sandals and swimsuit cover-up proved too much for poor Bogolepova, who tottered so badly that she hit the ground not once, but twice. Official blame fell on her pin-thin heels, though there were vicious whispers backstage of just how much pre-show champers was consumed.

Elise Crombez at Proenza Schouler, Spring 2007
Again, dangerous shoes were to blame. Crombez's sky-high heels made her pitch forward, like a runner at the start line. The audience gasped, the photographers cringed, but somehow, the girl escaped with knees unscathed.

Kamila W. at Vivienne Westwood, Spring 2007
Kamila's trip was excruciating — and hilarious. Her first tumble brought her to her knees. Then, after getting back up and fluffing her hair, her ankles give — and this time, she nearly broke them. Sadly, her fame seems to end here.

Iekeliene Stange at Marc Jacobs, Sprint 2007
Faced with a slick runway, Stange gave up on trying to maneuver the catwalk in slippery shoes. She kicked off her sandals — to much applause — and continued the walk barefoot. Now that's how to handle a fall.
Trend Themes
1. Model Falls - The trend of model falls on the runway presents an opportunity for innovations in shoe design and safety measures.
2. Youtube Virality - The trend of model falls going viral on YouTube opens up opportunities for content creators and marketers to leverage this entertainment factor.
3. Compassion in Fashion - The trend of advocating compassion for models who fall on the runway creates opportunities for brands and industry professionals to promote inclusivity and support.
Industry Implications
1. Fashion - The fashion industry can explore innovative shoe designs and safety features to prevent runway falls.
2. Entertainment - The entertainment industry can capitalize on the viral nature of model falls on YouTube by creating engaging content or partnering with models.
3. Marketing - The marketing industry can incorporate compassion and inclusivity in fashion campaigns to promote a positive brand image.
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