The Newest Too Faced Mascara Boasts an Innovative, Rule-Breaking Formula
Laura McQuarrie — May 23, 2019 — Fashion
The most well-known Too Faced mascara is the brand's bestselling Better Than Sex formula but fans of the brand will soon have a new product to try with the introduction of the Damn Girl 24-Hour Mascara.
New mascara products are regularly released with dramatically volumizing and clump-free formulas but this innovative mascara sets itself apart by being created in a way that's different from traditional mascara cosmetics. The Damn Girl mascara boasts two unique pigments, one an opaque black and another that's sheer and glossy, to create an ultra-black formula that's ideal for layering.
The creation of this new Too Faced mascara product required the brand to create its own vats for mixing and according to co-founder Jerrod Blandino, they "broke every rule" when it came to formulating this new cosmetic.
Image Credit: Mitch Feinberg
New mascara products are regularly released with dramatically volumizing and clump-free formulas but this innovative mascara sets itself apart by being created in a way that's different from traditional mascara cosmetics. The Damn Girl mascara boasts two unique pigments, one an opaque black and another that's sheer and glossy, to create an ultra-black formula that's ideal for layering.
The creation of this new Too Faced mascara product required the brand to create its own vats for mixing and according to co-founder Jerrod Blandino, they "broke every rule" when it came to formulating this new cosmetic.
Image Credit: Mitch Feinberg
Trend Themes
1. Layering Mascara - New formulas and innovative combinations of pigments will continue to disrupt the mascara market by offering unique layering capabilities.
2. Rule-breaking Formulations - Cosmetic brands will continue to push the boundaries and create disruptive innovation opportunities by breaking the traditional rules of cosmetic formulation and experimenting with new techniques.
3. Customized Vats for Mixing - Creating customized vats for mixing ingredients can disrupt the cosmetics industry as brands can have more control over the quality of their products by fine-tuning the mixing process.
Industry Implications
1. Cosmetics - The cosmetics industry can continue to innovate by exploring new ways to create and formulate products with new, unique ingredients and upending traditional cosmetic formulas.
2. Manufacturing - Manufacturing businesses that focus on creating customized mixing vats for cosmetics companies can tap into a growing demand for tailored and high-quality mixing solutions.
3. Retail - New, innovative products and unique formulations of existing cosmetics are likely to disrupt traditional beauty retail channels and encourage customers to explore new cosmetic options.
4.9
Score
Popularity
Activity
Freshness
