These Lush Candles Boast Some of the Brand's Most Iconic Scents
Kalin Ned — October 12, 2022 — Art & Design
References: lush
Lush candles are finally a thing as the beloved personal care brand has debuted a five-piece range. Lush used high-quality, ethically-sourced essential oils for its candles, and a natural wax base that combines rapeseed wax, coconut oil, coconut wax, and castor wax.
Three Lush candles are elevated with some of the brand's most iconic scents—the Orange Blossom, the Olive Branch, and Sleepy. This turn toward home enhancement comes as a result of consumer demand. Lush stores are known for the enveloping scent experience and now, individuals have the chance to replicate this—at least to an extent.
As part of its Lush candles range, the brand also launches two limited-edition offerings. These are the Snow Fairy Scented Candle which celebrates the holiday season, and the Lord Of Misrule Scented Candle which pays homage to Halloween.
Image Credit: Lush
Three Lush candles are elevated with some of the brand's most iconic scents—the Orange Blossom, the Olive Branch, and Sleepy. This turn toward home enhancement comes as a result of consumer demand. Lush stores are known for the enveloping scent experience and now, individuals have the chance to replicate this—at least to an extent.
As part of its Lush candles range, the brand also launches two limited-edition offerings. These are the Snow Fairy Scented Candle which celebrates the holiday season, and the Lord Of Misrule Scented Candle which pays homage to Halloween.
Image Credit: Lush
Trend Themes
1. Scented Home Products - Lush's scented candles can be used as an entry point to expand its portfolio of ethically-sourced and creatively-scented home products.
2. Personal Care Extensions - Lush can leverage its personal care brand heritage to create an extension of personal care products that target multi-sensory experiences.
3. Premium and Ethical Home Fragrance - Lush can disrupt the premium candle market by pushing for transparency and ethical sourcing in home fragrance industry.
Industry Implications
1. Home Fragrance - Lush's entry to the home fragrance market enables a diversification of its product offerings and appeal to luxury home fragrance enthusiasts.
2. Personal Care - Lush's entry to the candle market can attract consumers who look for sensorial personal care products and open up new sources of revenue.
3. Ethical Consumer Goods - Lush's strict adherence to ethical source materials can attract consumers that prioritize sustainability and ethical sourcing in their purchases.
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