The Ton Heukels H&M x Marni Shoot is Retro-Infused
Jana Pijak — March 12, 2012 — Fashion
References: hm & thefashionisto
The Ton Heukels H&M x Marni editorial shines a spotlight on the latest fashion-forward collaboration between the famed Italian label and stylishly affordable shop. Putting emphasis on a bohemian color palette and vintage hairstyle revivals, this striking portrait series is a contemporary take on androgynous wardrobe styling.
Outfitted by stylist Riccardo Slavik, Ton sports a slew of collection staples that include statements tees, easy-to-wear shorts styles as well as a multitude of eye-catching statement accessories. From oversized beaded necklaces to 70s-inspired locks, this color enriched editorial dares to stand apart from the crowd.
Mixing prints, colors and a variety of shapes, the Ton Heukels H&M x Marni shoot sets sail for spring. Captured by the artful lens of fashion photographer Lorenzo Marcucci, this stunning shoot is fun and fitting for warm weather.
Outfitted by stylist Riccardo Slavik, Ton sports a slew of collection staples that include statements tees, easy-to-wear shorts styles as well as a multitude of eye-catching statement accessories. From oversized beaded necklaces to 70s-inspired locks, this color enriched editorial dares to stand apart from the crowd.
Mixing prints, colors and a variety of shapes, the Ton Heukels H&M x Marni shoot sets sail for spring. Captured by the artful lens of fashion photographer Lorenzo Marcucci, this stunning shoot is fun and fitting for warm weather.
Trend Themes
1. Bohemian Color Palette - Opportunity for retailers to embrace a bohemian color palette in their fashion collections, catering to consumers seeking vintage-inspired styles.
2. Vintage Hairstyle Revivals - Salons and haircare brands can capitalize on the trend of vintage hairstyle revivals by offering retro-inspired hairstyling services and products.
3. Statement Accessories - Designers and accessories brands have the chance to create bold and eye-catching statement accessories that can elevate any outfit.
Industry Implications
1. Fashion Retail - The fashion retail industry can benefit from embracing a bohemian color palette and offering vintage-inspired styles to cater to the growing demand for retro-infused fashion.
2. Salons and Haircare - Salons and haircare brands have an opportunity to tap into the trend of vintage hairstyle revivals by offering retro-inspired hairstyling services and products.
3. Accessories Design - The accessories design industry can seize the demand for statement accessories by creating bold and eye-catching pieces that can become fashion must-haves.
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