The TOMS Sophie Wedge Offers Perfect Summer Style
Jennifer Gosnell — July 4, 2012 — Social Good
TOMS signature 1 for 1 shoe just got a bit of a revamp with the new Sophie wedge. Not only is this shoe also a 1 for 1 piece of perfection, it's also adorably summery and goes with just about everything.
The TOMS Sophie wedge is done in neutral shades that complement almost any outfit and allow ultimate versatility. The 1 for 1 ideology also means that when you get a gorgeous pair of new shoes, so does a child in need. The cork wedges mix comfort and style to give a great look and a wearable shoe that is sure to become a summer favorite. The chambray detailing and soft wedge design ensures that you aren't walking around cursing your summer shoes.
The TOMS Sophie wedge is done in neutral shades that complement almost any outfit and allow ultimate versatility. The 1 for 1 ideology also means that when you get a gorgeous pair of new shoes, so does a child in need. The cork wedges mix comfort and style to give a great look and a wearable shoe that is sure to become a summer favorite. The chambray detailing and soft wedge design ensures that you aren't walking around cursing your summer shoes.
Trend Themes
1. 1 for 1 Retail Trend - Businesses can implement a similar giving strategy where a portion of sales goes towards a specific cause or community, which can increase engagement and sales.
2. Comfortable Fashion Trend - Companies can innovate by creating stylish yet comfortable shoe options for their customers, which can appeal to those who prioritize comfort and functionality.
3. Sustainable Fashion Trend - Businesses can focus on sustainable and environmentally friendly practices in all aspects of production and design, including using eco-friendly materials and reducing waste.
Industry Implications
1. Retail Industry - Retailers can explore opportunities for social responsibility and sustainable practices to not only benefit the community but also appeal to socially conscious customers.
2. Fashion Industry - Fashion brands can work towards creating comfortable yet stylish options for consumers who prioritize comfort and functionality in their fashion choices.
3. Nonprofit Industry - Nonprofits can partner with companies to create mutually beneficial initiatives that support their mission and benefit both parties.
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