'Tom' by Eleanor Drotning Turns a Tomato Into a Go-To Guy
Michael Hines — March 21, 2010 — Lifestyle
References: behance.net & behance.net
I like my fruit drinks to be friendly and easy to talk to, kind of like ‘Tom’ by Eleanor Dronting. ‘Tom’ is your “go-to-guy for all-natural, all-veggie refreshment”. Tom sounds like a great guy, consider me sold.
I’ll be the first one to admit that when it comes to all-natural drinks, I usually just gloss over them in favor of some tasty H2Oyeah! But ‘Tom’ by Eleanor Dronting has definitely caught my attention. The name alone draws my attention, and when you check out the label you find that there’s some good stuff going on. I think it’s safe to say that I’d grab a drink with ‘Tom’ anytime.
I’ll be the first one to admit that when it comes to all-natural drinks, I usually just gloss over them in favor of some tasty H2Oyeah! But ‘Tom’ by Eleanor Dronting has definitely caught my attention. The name alone draws my attention, and when you check out the label you find that there’s some good stuff going on. I think it’s safe to say that I’d grab a drink with ‘Tom’ anytime.
Trend Themes
1. Friendly Packaging - Opportunity for disruptive innovation in creating food packaging that personifies the product, making it more relatable and engaging for consumers.
2. All-natural Drinks - Disruptive innovation potential in developing and promoting all-natural beverage options that appeal to health-conscious consumers in a crowded market.
3. Creative Product Naming - Opportunity for disruptive innovation by using unique and attention-grabbing names for products to differentiate them from competitors and attract consumer interest.
Industry Implications
1. Food Packaging Industry - Potential for disruptive innovation in the food packaging industry by incorporating personification and creative design elements to make products more appealing to consumers.
2. Beverage Industry - Opportunity for disruptive innovation in the beverage industry by developing and promoting all-natural drink options that cater to consumer demand for healthier choices.
3. Marketing and Branding Industry - Disruptive innovation potential in the marketing and branding industry by utilizing creative product naming strategies to capture consumer attention and differentiate products in competitive markets.
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