tokyovitamin and HYSTERIC GLAMOUR Launch a Special Capsule
Amy Duong — October 20, 2020 — Pop Culture
References: hypebeast
Tokyo-based art and music brand tokyovitamin joins forces with HYSTERIC GLAMOUR on a new collection of apparel for the season. This launch is a part of tokyovitamin's VITAMIN BLUE compilation album launch. A notable part of the capsule are the leather and wool blended letterman jackets -- offered in three colorway options.
It boasts chenille appliques made by Verdy for a textural accent. The rest of the capsule features a plethora of ice cream-themed emblems and texts. The silhouettes include tees, crewneck sweaters, hoodies, tote bags, trucker hats, and a mug as well. To round out the colorful collection of goods are three dimensional rubber keychains that boast the shape of the ice cream cone character.
Image Credit: HYSTERIC GLAMOUR, tokyovitamin
It boasts chenille appliques made by Verdy for a textural accent. The rest of the capsule features a plethora of ice cream-themed emblems and texts. The silhouettes include tees, crewneck sweaters, hoodies, tote bags, trucker hats, and a mug as well. To round out the colorful collection of goods are three dimensional rubber keychains that boast the shape of the ice cream cone character.
Image Credit: HYSTERIC GLAMOUR, tokyovitamin
Trend Themes
1. Graphic-heavy Apparel - Opportunity for innovative designs featuring vibrant and bold graphics in the apparel industry.
2. Capsule Collections - Potential for creating limited-edition apparel collections in collaboration with artists or musicians.
3. Textural Accents - Disruptive innovation opportunity to incorporate unique and tactile elements, such as chenille appliques, into apparel.
Industry Implications
1. Fashion - The fashion industry can explore the trend of vibrant graphic-heavy apparel by incorporating eye-catching designs into their collections.
2. Music - The music industry can leverage capsule collections like tokyovitamin's VITAMIN BLUE compilation album launch to create exclusive merchandise for fans.
3. Art - The art industry can collaborate with fashion brands to infuse unique and textural accents, such as chenille appliques, into their artwork-inspired apparel.
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