Toesox Keeps the Needy Warm with Socially Responsible Footwear
Kevin Young — May 2, 2012 — Social Good
References: toesox & shopwithmeaning.org
When you buy a pair of these funky fun socks, ToeSox matches your purchase to donate one pair to someone in need.
ToeSox launches its campaign to help people in developing nations, especially in Haiti where earthquake-stricken folks are in need of aid. A provider of fun and comfortable socks, ToeSox offers a variety of playful footwear like its toe-less sock feature. The "one for one" campaign products are made with 90% organic cotton and 10% spandex, all of which are safe to wash in the machine. It's affordable and comes in a variety of luminous colors that'll keep your feet popping.
Basic clothing attire should not be stripped from people. Socks to keep the feet dry and warm is essential and with a contribution to ToeSox, one will keep their own feet warm while doing a socially responsible deed for someone else in the world.
Contact Information
ToeSox website
ToeSox on Facebook
ToeSox on Twitter
ToeSox launches its campaign to help people in developing nations, especially in Haiti where earthquake-stricken folks are in need of aid. A provider of fun and comfortable socks, ToeSox offers a variety of playful footwear like its toe-less sock feature. The "one for one" campaign products are made with 90% organic cotton and 10% spandex, all of which are safe to wash in the machine. It's affordable and comes in a variety of luminous colors that'll keep your feet popping.
Basic clothing attire should not be stripped from people. Socks to keep the feet dry and warm is essential and with a contribution to ToeSox, one will keep their own feet warm while doing a socially responsible deed for someone else in the world.
Contact Information
ToeSox website
ToeSox on Facebook
ToeSox on Twitter
Trend Themes
1. Socially Responsible Footwear - ToeSox's one for one campaign provides an opportunity for other footwear companies to create socially responsible initiatives.
2. Fashion for Good - The popularity of funky fun socks offers a disruptive innovation opportunity for companies to create fashionable and sustainable clothing items that also support a cause.
3. Ethical Consumerism - The rise of consumer demand for ethically made products presents an opportunity for businesses to incorporate social responsibility into their supply chain and marketing strategies.
Industry Implications
1. Fashion - Fashion brands can embrace socially responsible initiatives like ToeSox's one for one campaign to appeal to conscious consumers and differentiate themselves in the market.
2. Apparel - Apparel companies can explore sustainable materials and manufacturing processes to create environmentally friendly products that also give back to those in need.
3. E-commerce - E-commerce platforms can highlight and promote socially responsible brands and products, making it easier for conscious consumers to support ethical initiatives through their online purchases.
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