Girl Scouts' Toast-Yay Cookie is a Comforting New Cookie Treat
Laura McQuarrie — August 18, 2020 — Lifestyle
References: girlscouts.org & huffingtonpost
For the 2021 season, Girl Scouts is planning to introduce a new sweet treat called Toast-Yay, which takes the form of a Girl Scout Cookie inspired by French toast. The cookie is a modern cookie take on French toast and it's being introduced at a time when people are looking for comfort, especially from familiar foods that are remixed in creative new ways.
Just like the way French toast is dipped in batter, these Girl Scouts cookies have a thin layer of icing that is said to remind of the taste of maple syrup or the sweet frosting that coats the top of a cinnamon roll.
Since the way Girl Scouts distribute their cookies are changing, in 2021, Girl Scouts will be relying on online platforms and virtual cookie booths on social media with parental supervision.
Image Credit: Girl Scouts of the USA
Just like the way French toast is dipped in batter, these Girl Scouts cookies have a thin layer of icing that is said to remind of the taste of maple syrup or the sweet frosting that coats the top of a cinnamon roll.
Since the way Girl Scouts distribute their cookies are changing, in 2021, Girl Scouts will be relying on online platforms and virtual cookie booths on social media with parental supervision.
Image Credit: Girl Scouts of the USA
Trend Themes
1. Comfort-food Remix - Opportunity for food manufacturers to create new products that remix familiar comfort foods in creative and innovative ways.
2. Virtual Sales Platforms - Opportunity for tech companies to develop online platforms and virtual booths for sales and distribution of products.
3. Nostalgic Flavors - Opportunity for flavor developers to create products that evoke feelings of nostalgia and familiarity in consumers.
Industry Implications
1. Food Manufacturing - Opportunity for food manufacturers to capitalize on the growing trend of remixing comfort foods with innovative products like the Toast-Yay cookie.
2. Technology - Opportunity for tech companies to create online platforms and virtual sales booths to support remote sales and distribution, as demonstrated by Girl Scouts' shift towards virtual cookie booths.
3. Flavor Development - Opportunity for flavor developers to create nostalgic flavors that invoke feelings of comfort and familiarity, mirroring the success of the Toast-Yay cookie's French toast-inspired taste.
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