Pantone Steps into the NFT World With Artist Polygon1993
Elena Rahman — March 14, 2022 — Art & Design
References: tezos & design-milk
Polygone1993 partnered with Pantone to create a limited number of nine unique NFTs. Pantone officially steps into the metaverse with its new collaboration.
The Paris-based multidisciplinary artist created the nine NFTs inspired by Pantone's Color of the Year 2022, Pantone 17-3938 Very Peri. To showcase the new pieces, the NFTs will be given away with no purchase necessary during Tezo's largest NFT marketplace, Objkt. Tezo's NFT marketplace has attracted diverse creatives due to its energy-efficient design and low costs to mint and transact NFTs. Polygone1993's artwork uses Pantone's dynamic blue hue for experimentation with high-definition screens and 3D images, making it ideal for a digital setting. The artist explains that he could create something new rooted in nostalgia with digital tools.
Image Credit: Polygone1993
The Paris-based multidisciplinary artist created the nine NFTs inspired by Pantone's Color of the Year 2022, Pantone 17-3938 Very Peri. To showcase the new pieces, the NFTs will be given away with no purchase necessary during Tezo's largest NFT marketplace, Objkt. Tezo's NFT marketplace has attracted diverse creatives due to its energy-efficient design and low costs to mint and transact NFTs. Polygone1993's artwork uses Pantone's dynamic blue hue for experimentation with high-definition screens and 3D images, making it ideal for a digital setting. The artist explains that he could create something new rooted in nostalgia with digital tools.
Image Credit: Polygone1993
Trend Themes
1. Color-of-the-year Nfts - There is an opportunity for more artists and brands to collaborate in creating unique NFTs inspired by annual color trends.
2. Eco-friendly NFT Marketplaces - There is an opportunity for NFT marketplaces to differentiate themselves by promoting eco-friendly practices such as energy-efficient design and low costs to mint and transact NFTs.
3. Digital Art Revival - There is an opportunity for artists to experiment with digital tools to create new art forms that evoke nostalgia while still being modern and relevant for the digital age.
Industry Implications
1. Art - The art industry can leverage the use of NFTs to create revenue streams for artists and promote unique collaborations with brands.
2. E-commerce - E-commerce retailers can tap into the NFT market as a way to offer limited edition and exclusive products to customers, creating new revenue streams and engaging with younger generations of consumers.
3. Sustainability - The sustainability industry can collaborate with NFT marketplaces to create eco-friendly and sustainable practices, positioning themselves as socially responsible leaders in the industry.
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