Tinder Online Brings Swipe-Based Dating to Desktop Computers
Michael Hines — March 29, 2017 — Lifestyle
References: blog.gotinder & time
Tinder is taking its swipe-based dating service from mobile phones to computers with the launch of Tinder Online, a desktop-based version of its app. The company explained the new service in a blog post touting its launch. The idea behind Tinder Online is to bring the app to those living in countries where smartphones haven't replaced feature phones just yet. In these places mobile data can be expensive or unavailable. However, almost every corner of the world has access to Internet of some sort via a desktop computer.
Tinder Online will function just like the Tinder app, with users swiping with their mouses. The new service is designed for messaging and appears easy to use, at least according to the demo video Tinder made. While some may see Tinder Online as a step back the reality is that this move is a step forward. The dating app is known the world over. That's good but it also makes opportunities to expand limited.
Tinder Online is literally a new frontier, one that will bring more users to the service and increase its advertising opportunities. Tinder Online is being beta tested in several countries with no word on when a full roll out will occur.
Tinder Online will function just like the Tinder app, with users swiping with their mouses. The new service is designed for messaging and appears easy to use, at least according to the demo video Tinder made. While some may see Tinder Online as a step back the reality is that this move is a step forward. The dating app is known the world over. That's good but it also makes opportunities to expand limited.
Tinder Online is literally a new frontier, one that will bring more users to the service and increase its advertising opportunities. Tinder Online is being beta tested in several countries with no word on when a full roll out will occur.
Trend Themes
1. Desktop-based Dating - Tinder Online brings the swipe-based dating experience to desktop computers, opening up new opportunities for dating app users.
2. Access to Internet Via Desktop - Tinder Online taps into the market of users living in countries where smartphones are less common, providing them with an accessible way to use the app.
3. Expanding Advertising Opportunities - The launch of Tinder Online introduces new advertising avenues for the dating app, increasing its revenue potential.
Industry Implications
1. Online Dating - Tinder Online disrupts the online dating industry by expanding the reach and accessibility of the popular dating app.
2. Telecommunications - Tinder Online addresses the needs of users in countries with limited smartphone adoption, presenting opportunities for telecommunications companies to expand their services.
3. Digital Advertising - With the launch of Tinder Online, digital advertising companies can tap into new advertising opportunities and reach a wider audience.
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