Siren Combats Superficial Tinder Dating with Its MeatFace Campaign
Riley von Niessen — July 12, 2016 — Tech
References: siren.mobi & mic
Siren is an app that was created to combat the superficiality that often comes along with Tinder dating. As many on the platform have been met with a slew of degrading comments or unsolicited advances, Siren looks to show that its users are more than a piece of meat. The app originally launched in 2015 with a campaign that promoted the slogan #MoreThanMeat. Through the app, users can edit their Tinder dating profiles by superimposing their faces with the image of a steak -- what it refers to as 'MeatFaces.'
The company claims that including the pictures in Tinder dating profiles led to better conversations as people were less prone to try and objectify someone with a raw steak as a face. The CEO of Siren explained this by saying "MeatFaces make excellent ice-breakers: No one starts a conversation with a lackluster 'hey' when there's a steak on your face."
The Siren dating app maintains the same idea as its #MoreThanMeat campaign by giving users more than pictures to judge a potential partner on -- with the app matching people based on shared connections and their mutual consent.
The company claims that including the pictures in Tinder dating profiles led to better conversations as people were less prone to try and objectify someone with a raw steak as a face. The CEO of Siren explained this by saying "MeatFaces make excellent ice-breakers: No one starts a conversation with a lackluster 'hey' when there's a steak on your face."
The Siren dating app maintains the same idea as its #MoreThanMeat campaign by giving users more than pictures to judge a potential partner on -- with the app matching people based on shared connections and their mutual consent.
Trend Themes
1. Anti-superficial Dating - Creating dating apps and campaigns that focus on personal connections rather than superficial appearances, disrupting the traditional dating paradigm.
2. Empowering User Control - Developing dating apps that prioritize user consent and control over their personal information and matches, offering a safer and more empowering experience.
3. Enhancing Conversation Starters - Integrating innovative features into dating apps that encourage unique and engaging conversation starters, fostering more meaningful connections.
Industry Implications
1. Online Dating - Incorporating features and campaigns that challenge the superficiality often associated with online dating, attracting users who seek more authentic interactions.
2. Mobile App Development - Exploring opportunities to develop dating apps that promote user control and prioritize personalized connections, catering to the evolving needs of modern daters.
3. Marketing and Advertising - Creating innovative marketing campaigns that challenge societal norms and promote messages of empowerment, resonating with individuals seeking a more inclusive dating experience.
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