adidas' FW 18 Features Durable Materials & Sleek Aesthetic
References: adidaswatches
adidas Originals is gearing up for the release of its Fall/Winter 2018 timepiece collection that is designed to appeal to a wide range of tastes and functions. The line-up is eclectic, to say the least, drawing inspiration from modernity with sporty, minimalist and chromatic silhouettes.
The label is steadily unveiling its timepiece collection and the August drop is distributed across three categories — ARCHIVE, PROCESS and DISTRICT. Meant to accommodate the demands of "creators across the globe," each of the subcategories boasts specific features.
While the ARCHIVE M1 takes cues from 70s design and reinterprets them in the digital age, the DISTRICT references the Bauhaus movement with its playful and modern classic-inspired design. The final subcategory of the 2018 timepiece collection, PROCESS, features an ultra-minimalist take on watches that embraces "everyday sensibility and utility."
The label is steadily unveiling its timepiece collection and the August drop is distributed across three categories — ARCHIVE, PROCESS and DISTRICT. Meant to accommodate the demands of "creators across the globe," each of the subcategories boasts specific features.
While the ARCHIVE M1 takes cues from 70s design and reinterprets them in the digital age, the DISTRICT references the Bauhaus movement with its playful and modern classic-inspired design. The final subcategory of the 2018 timepiece collection, PROCESS, features an ultra-minimalist take on watches that embraces "everyday sensibility and utility."
Trend Themes
1. Eclectic Timepiece Collections - The popularity of eclectic designs and color palettes allows companies to cater to a wider range of customers.
2. Minimalist Watches - Minimalist designs are in vogue and a range of industries could explore the power of simplicity.
3. Modern Classic Designs - Drawing inspiration from Bauhaus and other movements, companies can create modern classics for the contemporary customer.
Industry Implications
1. Fashion - Eclectic timepiece collections could be a new trend in the fashion industry with innovations in designs and materials.
2. Watches - Minimalist watches can disrupt the watch industry, providing practical yet aesthetic designs.
3. Design - The creation of modern classic designs could appeal to the design industry as an opportunity to push the boundaries of aesthetics and creativity.
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