fumé is a Modern Cannabis Brand for the Experienced Cannabis Consumer
Laura McQuarrie — August 12, 2021 — Marketing
References: enjoyfume & prnewswire
fumé is a modern cannabis brand that highlights the best that California has to offer and it speaks to the experienced cannabis consumer. The brand's strains are hand-selected by their terpene profiles and the grower's sustainability practices, and the experience suits consumers who want to know how their cannabis is grown and the specific benefits they will receive.
The small-batch strains powered by complex cannabinoid and terpene profiles are presented in a visually appealing way with dynamic color schemes. The brand's strains can be found in three formats, King Cones, Pre-Roll Packs and Flowers, which are packaged in UV-resistant, airtight jars that preserve the flowers for longer than other options on the market.
The brand's packaging is not only sustainable, 100% recyclable and child-resistant, but also stylish and premium thanks to the use of details like glass and cork.
The small-batch strains powered by complex cannabinoid and terpene profiles are presented in a visually appealing way with dynamic color schemes. The brand's strains can be found in three formats, King Cones, Pre-Roll Packs and Flowers, which are packaged in UV-resistant, airtight jars that preserve the flowers for longer than other options on the market.
The brand's packaging is not only sustainable, 100% recyclable and child-resistant, but also stylish and premium thanks to the use of details like glass and cork.
Trend Themes
1. Sustainable Cannabis Packaging - There is an opportunity to disrupt the cannabis packaging industry by introducing sustainable packaging like fumé's recycled glass and cork packaging.
2. Terpene Profiles - Cannabis brands can create unique terpene profiles for their strains, which appeal to the experienced cannabis consumer and differentiate them from competitors.
3. Visually Appealing Cannabis Products - Brands can differentiate themselves by creating visually appealing cannabis products like fumé's small-batch strains with dynamic color schemes and premium packaging.
Industry Implications
1. Cannabis Packaging - There is a disruptive innovation opportunity to create sustainable, stylish, and child-resistant cannabis packaging like fumé's recycled glass and cork packaging.
2. Cannabis Cultivation - Cannabis growers can focus on sustainable practices and unique terpene profiles to appeal to the experienced cannabis consumer, like fumé's hand-selected strains.
3. Cannabis Retail - Cannabis retailers can create a differentiated offering by prioritizing visually appealing and premium cannabis products like fumé's small-batch strains with dynamic color schemes and premium packaging.
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