The Tim Hortons Redeye Beverages Each Have an Extra Shot of Espresso
Michael Hemsworth — August 12, 2022 — Lifestyle
References: timhortons & canadify
The Tim Hortons Redeye beverages are a new line of extra-caffeinated coffee drinks from the QSR brand for consumers to choose when in need of a pick-me-up. The drinks include the Redeye Original Blend Coffee, the Redeye Iced Coffee and the Redeye Iced Capp, which are each crafted with their original coffee base and paired an additional shot of espresso. The espresso is crafted using 100% ethically sourced Arabica beans and promises to deliver an extra boost of caffeine for consumers to enjoy when fatigue hits.
The Tim Hortons Redeye beverages are arriving at participating locations across Canada and offer a familiar yet flavorful way to boost energy levels. The drinks speak to increasingly polarized consumer opinions on caffeine with some ditching it and others seeking out ways to increase their intake.
Image Credit: Tim Hortons
The Tim Hortons Redeye beverages are arriving at participating locations across Canada and offer a familiar yet flavorful way to boost energy levels. The drinks speak to increasingly polarized consumer opinions on caffeine with some ditching it and others seeking out ways to increase their intake.
Image Credit: Tim Hortons
Trend Themes
1. Extra-caffeinated Drinks - Opportunity for QSR brands to introduce new lines of extra-caffeinated drinks to cater to consumers in need of a pick-me-up.
2. Ethically Sourced Beans - Opportunity for coffee brands to promote their use of ethically sourced beans and appeal to socially conscious consumers.
3. Polarizing Consumer Preferences - Opportunity for brands to offer multiple beverage options to cater to the diverging consumer preferences for caffeine intake.
Industry Implications
1. Quick Service Restaurants - QSR brands can capitalize on the trend of extra-caffeinated drinks by introducing new lines of beverages containing an additional shot of espresso or caffeine.
2. Coffee - The use of ethically sourced beans in the Tim Hortons Redeye beverages presents an opportunity for coffee brands to attract socially conscious consumers.
3. Beverage - The trend of polarizing consumer preferences for caffeine intake presents an opportunity for brands to offer a variety of beverage options that cater to different levels of caffeine consumption.
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