Tim Hortons Extra Large Cup Changes the Chain's Cup Size Names
Katherinev123 — January 19, 2012 — Lifestyle
References: timhortons & brandchannel
Those of you addicted to Canada’s Tim Hortons coffee will be pleased to know that the old Tim Hortons Extra Large cup size will actually be the chain’s new Large. Tim Hortons is rolling out a new, bigger and badder size, and to accommodate for it, the brand must rename all of its cup sizes.
The new Tim Hortons Extra Large cup will hold 24 ounces, which is 4 more ounces than the Venti cup size from Starbucks. The new cup will be available starting Jan. 23, says the Tim Hortons website. And, since all the cups must be renamed and none of their prices are changing, you’ll now be getting more brew for your buck.
However, those at Dunkin’ Donuts aren’t impressed. According to BrandChannel, the American coffee chain said, “Snooze. We’ve been offering an extra large 24-ounce coffee forever. Wake us when these chumps bring out the big guns.”
The new Tim Hortons Extra Large cup will hold 24 ounces, which is 4 more ounces than the Venti cup size from Starbucks. The new cup will be available starting Jan. 23, says the Tim Hortons website. And, since all the cups must be renamed and none of their prices are changing, you’ll now be getting more brew for your buck.
However, those at Dunkin’ Donuts aren’t impressed. According to BrandChannel, the American coffee chain said, “Snooze. We’ve been offering an extra large 24-ounce coffee forever. Wake us when these chumps bring out the big guns.”
Trend Themes
1. Bigger Cup Sizes - Opportunity for coffee chains to introduce larger cup sizes to cater to customers who desire more coffee.
2. Price-value Optimization - Coffee brands can offer larger cup sizes at the same price to provide more value to customers.
3. Competition in Cup Sizes - Coffee chains can differentiate themselves by offering unique and larger cup sizes compared to competitors.
Industry Implications
1. Coffee Chains - Coffee chains can innovate their cup size offerings to attract and retain customers.
2. Beverage Packaging - Opportunity for packaging companies to develop innovative designs for larger coffee cup sizes.
3. Fast Food Industry - Increased competition in cup sizes can drive innovation and new product offerings in the fast food industry.
2.4
Score
Popularity
Activity
Freshness
