'Pilot Interactive' Breaks Down Tim Hortons Products Timbit by Timb
Megan Facciuolo — March 18, 2014 — Pop Culture
References: lotsofdonuts & laughingsquid
'A Curated Anthology of Tim Hortons Donuts' is a website of illustrations that depict the history and basic ingredients of various Tim Hortons Restaurant Chain products. Created by digital agency 'Pilot Interactive,' the site will leave you wanting a 20-pack of Timbits (donut holes.)
The site gives details on popular and special edition donuts from The Apple Fritter to the recently retired Dutchie. Did you know the Apple Fritter has been on the Tim Hortons menu since the chain was established in 1964? It also should be paired with tea. Information you may or not have known about the brand are on the site but you'll want to look anyways because it is so interactive and graphically appealing. The color spectrum of the sprinkles used on The Sprinkle Donut is even included.
The site has no direct affiliation with Tim Hortons, but is still very informative for any outsider.
The site gives details on popular and special edition donuts from The Apple Fritter to the recently retired Dutchie. Did you know the Apple Fritter has been on the Tim Hortons menu since the chain was established in 1964? It also should be paired with tea. Information you may or not have known about the brand are on the site but you'll want to look anyways because it is so interactive and graphically appealing. The color spectrum of the sprinkles used on The Sprinkle Donut is even included.
The site has no direct affiliation with Tim Hortons, but is still very informative for any outsider.
Trend Themes
1. Donut History Illustration - Creating websites and illustrations that explore the history and background of donut products as a way to engage customers and increase brand awareness.
2. Interactive Food Education - Developing interactive educational resources that teach customers the history, ingredients, and nutrition of different food products.
3. Visual Brand Storytelling - Using visually appealing and interactive illustrations to tell the story of a brand's products and history.
Industry Implications
1. Fast Food Restaurants - Creating interactive educational resources for customers to learn about the history and ingredients of popular products in the fast food industry.
2. Digital Agencies - Collaborating with brands to develop visually appealing and interactive websites that share the brand's story and engage customers.
3. Food and Beverage Industry - Developing new and innovative ways to engage customers with food products and tell the story of a brand's history and offerings.
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