Tigerair Now Has an Infrequent Flyers Club to Make All Feel Included
Laura McQuarrie — April 12, 2014 — Marketing
References: infrequentflyers & psfk
Signing up for the Tigerair Infrequent Flyer Club won't give you any points, status or access to any exclusive airline lounges, but as Tigerair describes, it's the perfect "club for people who don't fly very often, but still like signing up for things."
The mock membership card provides nonsensical perks, including a choice of 18 meaningless levels of membership and a silly choice of card colors like "Triple Emerald Sapphire Ivory" or "Bling Bling Ruby"—but you'll have to print your own card out at home. The Tigerair Infrequent Flyer Club site also has a pointless, non-competitive flight simulator game, which is just about as boring as a game can get.
As ridiculous as the Infrequent Flyer Club seems, all its anti-special treatment for members is a pretty funny way to get people to sign up for the deals and offers that Tigerair makes available.
The mock membership card provides nonsensical perks, including a choice of 18 meaningless levels of membership and a silly choice of card colors like "Triple Emerald Sapphire Ivory" or "Bling Bling Ruby"—but you'll have to print your own card out at home. The Tigerair Infrequent Flyer Club site also has a pointless, non-competitive flight simulator game, which is just about as boring as a game can get.
As ridiculous as the Infrequent Flyer Club seems, all its anti-special treatment for members is a pretty funny way to get people to sign up for the deals and offers that Tigerair makes available.
Trend Themes
1. Anti-special Treatment - Opportunities for disruptive innovation lie in creating humorous and inclusive membership experiences that reject traditional perks and privileges.
2. Nonsensical Perks - There is potential for disruptive innovation in offering bizarre and meaningless benefits to attract customers who value unique experiences.
3. Non-competitive Games - Creating intentionally boring and pointless games can be a disruptive approach to engage and entertain customers.
Industry Implications
1. Airline - Airlines can explore disruptive innovation opportunities by reimagining membership programs to offer unconventional benefits and experiences.
2. Hospitality - Hotels and resorts can develop anti-special treatment programs that provide a humorous and inclusive atmosphere for guests.
3. Gaming - Game developers can capitalize on the trend of non-competitive games by creating intentionally dull and pointless gaming experiences that stand out in the market.
4.4
Score
Popularity
Activity
Freshness
