Smith's Tie Package Comes Rolled Rather Than Boxed
Laura McQuarrie — July 22, 2015 — Fashion
References: thedieline
Although it's conventional for most tie package designs to take the form of a rectangular box, Smith now uses an entirely different packaging system for its products.
The Smith ties now come packaged in neat cylindrical tubes that have the ties rolled rather than folded. As well as offering a neat way to display the accessories as a unit, it also makes it easy to see the individual patterns on each of the different ties. In addition to showing a small sampling of the color and pattern on the tie, the packaging appeals even more to male audiences with details that spell out the occasions a tie is best suited for.
Once unrolled, the tie package seems even simpler and includes a guide that details how to tie a tie with a series of visuals.
The Smith ties now come packaged in neat cylindrical tubes that have the ties rolled rather than folded. As well as offering a neat way to display the accessories as a unit, it also makes it easy to see the individual patterns on each of the different ties. In addition to showing a small sampling of the color and pattern on the tie, the packaging appeals even more to male audiences with details that spell out the occasions a tie is best suited for.
Once unrolled, the tie package seems even simpler and includes a guide that details how to tie a tie with a series of visuals.
Trend Themes
1. Alternative Tie Packaging - The trend of using cylindrical tubes instead of rectangular boxes for tie packaging creates a unique and eye-catching display.
2. Rolled Tie Presentation - The trend of rolling ties instead of folding them in packaging allows customers to easily see the patterns of each tie.
3. Interactive Tie Packaging - The trend of including a guide on how to tie a tie in the packaging offers a helpful and engaging experience for customers.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can explore alternative tie packaging methods to stand out and attract customers.
2. Retail Packaging - The retail packaging industry can capitalize on the trend of rolled tie presentation by offering innovative packaging solutions to tie manufacturers.
3. Consumer Goods - The consumer goods industry can incorporate interactive elements, such as tie tying guides, into their product packaging to enhance customer experience.
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