The Tic Tac Two Range Has Dual Flavors and a Sugar-Free Format
Michael Hemsworth — February 4, 2025 — Lifestyle
References: ferrero & scottishgrocer
The Tic Tac Two range is a new lineup of candy products arriving in the UK from Ferrero that will provide consumers with several options to try out that prioritize a dual flavor experience. The product range includes dual-sided candies that combine two flavors into one that complement each other and will evolve as they're enjoyed. The candies come in three flavor combinations including Fresh & Mild Spearmint, Raspberry & Lemon and Strawberry & Lime, which are each priced at £1.70 per 38.5-gram pack.
A spokesperson from Ferrero UK commented on the Tic Tac Two range saying, "This launch positions Tic Tac as the perfect refreshment for on-the-go occasions, introducing a playful twist for consumers’ evolving preferences. We’re continuing to innovate and are confident Tic Tac Two is a great addition for retailers looking to tap into the growing demand for on-the-go products.”
A spokesperson from Ferrero UK commented on the Tic Tac Two range saying, "This launch positions Tic Tac as the perfect refreshment for on-the-go occasions, introducing a playful twist for consumers’ evolving preferences. We’re continuing to innovate and are confident Tic Tac Two is a great addition for retailers looking to tap into the growing demand for on-the-go products.”
Trend Themes
1. Flavor Fusion Innovations - The introduction of dual-layered candies highlights a trend towards complex flavor profiles that engage consumers through evolving taste experiences.
2. Sugar-free Alternatives - The emphasis on sugar-free formats in candies represents a growing trend toward health-conscious confectionery options appealing to consumers seeking better-for-you treats.
3. On-the-go Refreshment - The focus on portable, dual-flavored candies caters to the trend of on-the-go snacking, addressing modern consumer lifestyles that demand convenience without sacrificing taste.
Industry Implications
1. Confectionery - The confectionery industry is being disrupted by the enjoyment of dual-flavored and sugar-free candies that capture consumer interest through novel taste combinations.
2. Snacking - In the snacking industry, the demand for innovative, portable snack options is being fueled by the introduction of convenient, flavor-packed candies.
3. Health Foods - The health foods industry is witnessing a shift as sugar-free candy products become more mainstream, catering to a growing population seeking healthier snack alternatives.
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