Three Olives Vodka Promotes New Three-O Purple with Lil' Kim
Meghan Young — August 13, 2010 — Naughty
References: threeolives & adrants
Seems like Three Olives Vodka has found the perfect spokesperson for their latest addition Three-O Purple. With Lil' Kim as the face of the new alcoholic beverage, it will surely get a lot of attention, especially considering that she has brought all of her... assets to the photoshoot.
Cleavage aside, Proximo Spirits VP of Marketing Elwyn Gladstone said, "Lil' Kim is the personification of the sassy, fun and confident brand that Three-O strives to embody. We [...] look forward to introducing Three-O Purple to her dedicated fan base."
Cleavage aside, Proximo Spirits VP of Marketing Elwyn Gladstone said, "Lil' Kim is the personification of the sassy, fun and confident brand that Three-O strives to embody. We [...] look forward to introducing Three-O Purple to her dedicated fan base."
Trend Themes
1. Celebrity Endorsements - Disruptive innovation opportunity: Exploring collaborations with influential celebrities to promote new products and capture attention.
2. Provocative Marketing - Disruptive innovation opportunity: Pushing boundaries with provocative advertising campaigns to generate buzz and differentiate from competitors.
3. Targeted Branding - Disruptive innovation opportunity: Strategically aligning brand image with specific demographics to create strong associations and resonate with target consumers.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Developing unique flavor profiles and partnering with influencers to attract new consumer segments.
2. Advertising and Marketing - Disruptive innovation opportunity: Embracing unconventional marketing strategies to challenge traditional norms and captivate consumer attention.
3. Fashion and Beauty - Disruptive innovation opportunity: Leveraging celebrity endorsements to promote cosmetic products and create a strong brand narrative.
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