Cambria Hotels Taps Local Artists For Its 'Threads Collection'
Niko Pajkovic — November 8, 2022 — World
References: choicehotels & traveldailynews
Cambria Hotels, a vacation accommodation brand owned by Choice Hotels International Inc., has announced the launch of an artisan-designed sock collection called 'Cambria Hotels Threads Collection.'
The inaugural Threads Collection includes three pairs of socks inspired by the settings surrounding Cambria hotels locations in New England, South Carolina, and Arizona. In addition, the imagery featured on the socks has been created by local artists, inlcuding Pam Chevez, Ija Charles, and Heather Frietas.
"With the Threads Collection, we saw an opportunity to collaborate with local artists to curate signature pieces of art, inspired by three distinct markets where Cambria hotels are interwoven in the community. This program builds on Cambria's brand promise to provide meaningful experiences and approachable indulgences with local flair for our guests," said Janis Cannon, senior vice president, upscale brands, Choice Hotels.
Image Credit: Cambria Hotels
The inaugural Threads Collection includes three pairs of socks inspired by the settings surrounding Cambria hotels locations in New England, South Carolina, and Arizona. In addition, the imagery featured on the socks has been created by local artists, inlcuding Pam Chevez, Ija Charles, and Heather Frietas.
"With the Threads Collection, we saw an opportunity to collaborate with local artists to curate signature pieces of art, inspired by three distinct markets where Cambria hotels are interwoven in the community. This program builds on Cambria's brand promise to provide meaningful experiences and approachable indulgences with local flair for our guests," said Janis Cannon, senior vice president, upscale brands, Choice Hotels.
Image Credit: Cambria Hotels
Trend Themes
1. Artisan-made Collections - Artisan-made collections are becoming more popular in consumer goods and hospitality industries, creating disruptive innovation opportunities for businesses to partner with local artists and curate signature pieces.
2. Localized Branding - Localized branding is a growing trend in the hospitality industry, providing opportunities for businesses to connect with the local community and highlight the unique features of local destinations.
3. Curated Fashion Accessories - Curated fashion accessories that reflect the unique features of local destinations are becoming increasingly popular, offering businesses an opportunity to offer a unique and personalized experience for their customers.
Industry Implications
1. Hospitality - The hospitality industry is increasingly partnering with local artists to create unique and personalized experiences for their guests, creating disruptive innovation opportunities for artisan-made collections and localized branding.
2. Fashion - The fashion industry can learn from Cambria Hotel's Threads Collection to create curated fashion accessories that reflect the unique features of local destinations, offering consumers a personalized and memorable experience.
3. Consumer Goods - Brands in the consumer goods industry can tap into the trend of artisan-made collections and localized branding to create more meaningful and unique products for their customers.
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