Macy’s and Shash Diné Partner for a High-Quality Home Collections
Kalin Ned — February 4, 2023 — Art & Design
References: macys & theglobeandmail
In January, Macy's announced the release of a new limited edition home collection. Merging the ethos of glamping and the natural beauty sensibilities of the Southwest, the Shash Diné x Hotel Collection features various products in warm colorways—from towels to bedding. For those who may not be familiar with Macy's partner, Shash Diné is an Arizona eco-retreat, organized by Allarice “Baya'' Meehan, and with this collaboration, the designer pays homage to her ancestry through patterns and textures. Products in this Macy’s capsule range in price from $70 to $500 USD,
The Shash Diné x Hotel Collection is framed as a "continuation of Macy’s social platform, Mission Every One, committed to furthering collaborations with talented and diverse designers."
Image Credit: Macy's
The Shash Diné x Hotel Collection is framed as a "continuation of Macy’s social platform, Mission Every One, committed to furthering collaborations with talented and diverse designers."
Image Credit: Macy's
Trend Themes
1. Limited Edition Home Collections - The trend of releasing limited edition home collections in collaboration with designers and organizations offers an opportunity for retailers to attract customers interested in unique and exclusive items.
2. Ethnically-inspired Home Decor - The trend of incorporating unique patterns and textures from different cultures and heritages into home decor provides an opportunity for retailers to tap into customers' desires for diverse and meaningful products.
3. Eco-friendly Home Products - The trend of creating eco-friendly home products, such as those offered by Shash Diné, is an opportunity for retailers to attract environmentally conscious customers who prioritize sustainability in their purchasing decisions.
Industry Implications
1. Retail - Retailers can take advantage of the trend of limited edition home collections by partnering with designers and organizations to offer unique and exclusive products to customers in-store and online.
2. Home Decor - The trend of ethnically-inspired home decor offers an opportunity for home decor companies to create products that incorporate unique patterns and textures from different cultures and heritages, appealing to customers' desires for diverse and meaningful items for their homes.
3. Sustainability - The trend of eco-friendly home products, such as those offered by Shash Diné, presents an opportunity for sustainable product companies to target environmentally conscious customers with a desire for products that align with their values and beliefs.
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