This Recreation of a Timeless Classic Brings New Business to Tailors
Alyson Wyers — July 23, 2013 — Marketing
References: feeldesain
This spool of thread artwork put a fresh spin on a classic portrait. Lebanese tailoring company Jawdat Ejjeh & Sons recreated the Mona Lisa using 1,292 different spools for its window display. Since 1926, the Beirut-based enterprise has made custom tailored clothing. In an effort to renovate space and appeal to a younger crowd, the company successfully partnered with République Beirut.
Over a three-month time span, 10 people designed the display. The thread art piece took over nine hours to make. They used 63 different shades of thread, some of which had to be flown in from China. All in all, the brand demonstrated its skill and tailoring mastery, while also revamping the brand.
Over a three-month time span, 10 people designed the display. The thread art piece took over nine hours to make. They used 63 different shades of thread, some of which had to be flown in from China. All in all, the brand demonstrated its skill and tailoring mastery, while also revamping the brand.
Trend Themes
1. Thread Art - Opportunity for artists to create unique and innovative art pieces using thread as a medium.
2. Window Display Art - Disruptive opportunity for retailers to attract new customers by creating eye-catching art installations for their store windows.
3. Tailoring Mastery - Opportunity for tailors to showcase their skills and creativity by incorporating unique art pieces into their branding and marketing efforts.
Industry Implications
1. Textile & Fabric - Innovation opportunity for companies in the textile and fabric industry to create new and unique thread materials suitable for art and display purposes.
2. Retail - Opportunity for retailers to incorporate art installations and displays into their stores to attract and engage customers in a new and innovative way.
3. Fashion & Apparel - Opportunity for fashion and apparel brands to showcase their tailoring expertise by creating unique and eye-catching art pieces using their products as material.
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