'Those Aren't Pants' Blog Points Out the Obvious
Robyn Currie — May 22, 2010 — Pop Culture
References: notpants.tumblr
'Those Aren't Pants' is a blog that goes ahead and says what we have all been thinking--that leggings are not pants, and do not resemble pants, even on a good day.
Sure, the fashionable types of the world will say the opposite, but pants are not skintight, and pants are not made out of a stretchy cotton blend. 'Those Aren't Pants' is a photoblog that illustrates for us all just how brutal leggings can be.
Sure, the fashionable types of the world will say the opposite, but pants are not skintight, and pants are not made out of a stretchy cotton blend. 'Those Aren't Pants' is a photoblog that illustrates for us all just how brutal leggings can be.
Trend Themes
1. Athleisure Fashion - Disruptive innovation opportunity lies in creating fashion-forward athleisure alternatives to leggings.
2. Body-positive Clothing - There is an opportunity for disruptive innovation in designing clothing that embraces all body types and promotes self-confidence.
3. Sustainable Fabrics - Developing eco-friendly leggings made from sustainable materials presents a disruptive innovation opportunity in the fashion industry.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the shift towards athleisure fashion by offering a variety of alternatives to leggings.
2. Body-positive Movement - The body-positive movement can influence the fashion and retail industries to create clothing lines that cater to diverse body types.
3. Textile Manufacturing - Textile manufacturers have an opportunity to invest in research and development of sustainable fabric options for leggings.
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