Hot New Canadian Brand
Fashion Spy — October 27, 2006 — Fashion
References: thirdfloordesign & blog.stylehive
Third Floor Design is a hot boutique lingerie shop based in Vancouver, Canada. The designers, Tiffany Ho and Brenda Li create colorful, sexy designs which are starting to get international exposure. Style Hive writes, "Third Floor Design artistically blends sly whimsicality with complete comfort in a fun and sexy way. Their lingerie includes luxury fabrics and colors unconventional to underwear"
Implications - The seductive nature of lingerie has taken on a new, colorful look that's transforming the idea of sensuality. Brands are shifting towards friendlier images that are accessible and appropriate for all while maintaining a certain level of seductive appeal. With consumers looking for fresh ideas on a constant basis, companies should look to reinvent certain themes so that a new perspective can be provided for purchasers.
Implications - The seductive nature of lingerie has taken on a new, colorful look that's transforming the idea of sensuality. Brands are shifting towards friendlier images that are accessible and appropriate for all while maintaining a certain level of seductive appeal. With consumers looking for fresh ideas on a constant basis, companies should look to reinvent certain themes so that a new perspective can be provided for purchasers.
Trend Themes
1. Colorful Lingerie Designs - Brands can explore opportunities to create colorful lingerie designs that are fun and sexy for a wider audience.
2. Accessible Sensuality - Lingerie brands can focus on creating friendly and accessible images while maintaining a certain level of seductive appeal.
3. New Perspectives on Lingerie - There is a need for constant reinvention of certain lingerie themes to provide fresh ideas for consumers.
Industry Implications
1. Lingerie Industry - The lingerie industry can tap into the trend of colorful and fun designs to attract a wider audience.
2. Fashion Industry - The fashion industry can explore opportunities to create innovative and playful lingerie designs.
3. Body Positivity Industry - Brands and influencers promoting body positivity can collaborate with lingerie companies to promote inclusive, accessible, and fun lingerie for everyone.
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