THiNK! McCann Erickson Questions the Wisdom of DIY Ads
Katie Cordrey — November 13, 2010 — Naughty
References: think-mccann.ua & adsoftheworld
THiNK! McCann Erickson questions the wisdom of designing your own promotional materials, providing an interactive web application that lets users determine the composition of graphic images. Using a slider, images can be weighted for three components. The resulting graphics range from cute and engaging to downright strange and scary.
The headline reads, "Everybody could make ads," followed by the tagline, "THiNK! before you reproduce it in real life." The THiNK! McCann Erickson interactive site makes an effective case for hiring a professional advertising agency.
The headline reads, "Everybody could make ads," followed by the tagline, "THiNK! before you reproduce it in real life." The THiNK! McCann Erickson interactive site makes an effective case for hiring a professional advertising agency.
Trend Themes
1. Professional Advertising - Businesses are shifting back to professional advertising agencies to ensure high-quality advertising materials and avoid negative impact.
2. Interactive Applications - Businesses are leveraging interactive applications to help customers design their own promotional materials more effectively.
3. Image Composition - Businesses are exploring new ways to customize image composition to reflect their brand's identity, emotion, and message.
Industry Implications
1. Advertising - Professional advertising agencies need to leverage interactive applications to create high-quality and engaging ads to keep up with the trend.
2. Graphic Design - Graphic designers need to innovate their approaches to make image compositions more customized, compelling, and adaptable to different channels and contexts.
3. Marketing - Marketers need to embrace the trend of interactive self-promotion and collaborate with other departments to ensure consistency and effectiveness in the overall marketing strategy.
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