The Think Big All-in-One Mascara Provides a Clean, Dramatic Result
Laura McQuarrie — August 13, 2021 — Fashion
References: beautycounter & thezoereport
The Think Big All-in-One Mascara by Beautycounter is described by the brand as an "obsessively clean mascara" and it helps to provide lift, length and volume, all without potentially harmful ingredients. Unlike many traditional mascara products that make the most of a pigment by the name of carbon black, this one steers clear of potential carcinogens derived from heavy petroleum products.
The formula not only goes on easily and creates lasting dramatic results, it also imparts lash-caring benefits thanks to tripeptide technology. The long-wearing and smudge-proof product is already becoming a favorite to many for the ease with which it creates fuller, thicker lashes that are defined and separated. Additionally, since the product is vegan, it uses alternative binding ingredients like candelilla wax and rice bran wax in place of beeswax.
The formula not only goes on easily and creates lasting dramatic results, it also imparts lash-caring benefits thanks to tripeptide technology. The long-wearing and smudge-proof product is already becoming a favorite to many for the ease with which it creates fuller, thicker lashes that are defined and separated. Additionally, since the product is vegan, it uses alternative binding ingredients like candelilla wax and rice bran wax in place of beeswax.
Trend Themes
1. Clean Mascara - Brands can innovate in the beauty industry by creating clean mascara products that do not contain harmful ingredients.
2. Sustainable Cosmetics - There is an opportunity to disrupt the cosmetics industry by creating sustainable and vegan products that use alternative ingredients like candelilla wax and rice bran wax in place of beeswax.
3. Lash-caring Technology - Innovative cosmetics brands can create products that provide not only dramatic results but also lash-caring benefits, using technology like tripeptide technology.
Industry Implications
1. Beauty - Brands in the beauty industry can innovate by creating clean, sustainable, and lash-caring products, which are becoming increasingly popular among consumers.
2. Cosmetics - There is an opportunity to disrupt the cosmetics industry by creating vegan and sustainable products that appeal to consumers' desire for products that are both good for them and the environment.
3. Health and Wellness - Innovative companies in the health and wellness industry can create mascara products that are not only effective but also promote healthy lashes, appealing to consumers who prioritize both performance and safety.
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