Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Breathable Merino Summer Shorts

Clean the Sky - Positive Eco Trends & Breakthroughs

These Stylish Shorts By 'Smartwool' Blend Performance & Aesthetics

— June 17, 2022 — Fashion
The arrival of shorts weather is always cause for celebration, but the positive vibes of the summer months have long hidden an undercurrent of uncomfortable comprises between durability and performance on one hand and fashionable convenience on the other, a dilemma that Smartwool is mercifully demolishing with a pair of stylish shorts that let you have it all in one phenomenally lightweight and comfortable package.

Smartwool's Merino Sport 8" shorts favor intelligent rather than overly gratuitous use of merino wool, which is prized for its breathability, thermoregulation properties and near-magical ability to resist odor. At first wear, the gorgeously soft lining of 56% merino wool immediately feels heavenly. However, the true appeal of these shorts stem from the finding that they continue to remain just as cool to the touch after a bike ride followed by a game of beach volleyball and a stroll to the nearby pub. The incredible capacity of these shorts to not get clammy and to remain fresh after a long day of warm-weather activities is to be worn to be believed. The use of stretch-woven fabric along the exterior means that you can partake in any activity unhindered, with the shorts showcasing an uncanny ability to conform to your movements without bunching up.

Unlike other sport-friendly shorts that you wouldn't want to be seen wearing to a social event, the Smartwool Merino Sport 8" shorts have a khaki-like aesthetic whilst still retaining the feel and performance of running apparel. Available in classy bourbon, golf-course-worthy dune and sleek black colorways, these stylish shorts work in practically any environment due to the fact that they retain a perfect balance between being eye-catching and bearing an understated confidence.

At $70, Smartwool's Merino Sport 8" shorts represent a fabulous and well-recommended investment due to their uncanny ability to navigate any and every summertime environment and situation without compromising on performance, durability, comfort or style.

Image Credit: Smartwool
Trend Themes
1. Merino Summer Shorts - Smartwool is disrupting the summer fashion market by combining the breathability, thermoregulation, and odor-resistant properties of merino wool into stylish and comfortable shorts.
2. Performance-fashion - The Smartwool Merino Sport 8" shorts represent a trend towards the convergence of sport performance and high fashion.
3. Versatile Apparel - The Smartwool Merino Sport 8" shorts cater to consumers' desire for versatile clothing that can be worn across multiple environments without sacrificing performance or style.
Industry Implications
1. Fashion Retail - Retailers can capitalize on the demand for apparel that is both stylish and functional by producing and selling similar performance shorts dedicated to summer outdoor activities.
2. Sporting Goods - Sporting goods companies can explore fabrics, such as merino wool, to increase the comfort and performance of their products for various outdoor activities.
3. Sustainable Fashion - The use of sustainable materials such as merino wool in athletic clothing raises awareness for sustainable practices, such as using renewable resources, and can drive innovation in the fashion industry.
3.1
Score
Popularity
Activity
Freshness