Electrolux & SideChef Share Recipes Upon Appliance Registration
Laura McQuarrie — June 23, 2021 — Eco
References: sidechef & prnewswire
To make eco-friendly eating easier at home, Electrolux and SideChef are teaming up to offer sustainable cooking subscriptions when new Electrolux kitchen appliances are registered. The access to a complimentary one-year SideChef Premium subscription equips home chefs with a myriad of recipes for appliances like the Connected Double Wall Oven and Induction Cooktop. The recipes help to make the most of features like air sous vide, steam baking, steam roasting and air frying, so that chefs can enjoy elevated cooking experiences at home in a way that's creative and earth-friendly thanks to the energy-efficient appliances.
With a subscription, appliance owners will also benefit from access to hundreds of exclusive on-demand cooking classes from world-renowned culinary experts, including winners and contestants from shows like MasterChef and The Great British Baking Show.
With a subscription, appliance owners will also benefit from access to hundreds of exclusive on-demand cooking classes from world-renowned culinary experts, including winners and contestants from shows like MasterChef and The Great British Baking Show.
Trend Themes
1. Sustainable Cooking Subscriptions - Offering sustainable cooking subscriptions upon appliance registration to encourage eco-friendly eating at home.
2. Complimentary Recipe Access - Providing access to a plethora of recipes and on-demand cooking classes, complimentarily, to promote sustainable cooking practices.
3. Appliance-specific Cooking - Encouraging appliance-specific cooking with recipes that maximize the functionality of energy-efficient appliances.
Industry Implications
1. Home Appliance Industry - The home appliance industry can take advantage of this trend by offering eco-friendly and energy-efficient kitchen appliances, while creating partnerships like Electrolux and SideChef to encourage sustainable practices.
2. Food Industry - The food industry can utilize this trend by providing exclusive recipes that promote sustainable practices, especially those that maximize appliance features such air sous vide, steam baking, steam roasting and air frying.
3. Online Subscription Industry - The online subscription industry can tap into this trend by building subscription models that promote sustainable cooking practices, while partnering with appliance manufacturers and culinary experts to provide bonus features exclusive to subscription members.
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