This Facebook Campaign Spreads Awareness About the Zika Virus
Katherine Pendrill — February 3, 2016 — Marketing
References: facebook & thenextweb
Facebook recently teamed up with Brazil’s public health wing to spread awareness about the Zika virus. The virus, which can cause pregnant women to give birth to children with microcephaly, was recently declared a global emergency by the World Health Organization and now many companies are stepping up to spread awareness.
The new social media campaign is part of a partnership between Facebook and 'Ambrasco Divulga.' The campaign involves a series of videos aimed a women in Brazil and other Latin American countries impacted by the virus. The first of these videos is in Portuguese and it lists some of the preventative measures pregnant women can take to avoid contracting the mosquito-transmitted disease.
With more than 20 countries now reporting cases of the Zika virus, these kinds of campaigns can help consumers keep themselves safe.
The new social media campaign is part of a partnership between Facebook and 'Ambrasco Divulga.' The campaign involves a series of videos aimed a women in Brazil and other Latin American countries impacted by the virus. The first of these videos is in Portuguese and it lists some of the preventative measures pregnant women can take to avoid contracting the mosquito-transmitted disease.
With more than 20 countries now reporting cases of the Zika virus, these kinds of campaigns can help consumers keep themselves safe.
Trend Themes
1. Social Media Health Campaigns - Social media campaigns can be established to spread awareness on different health issues.
2. Preventative Measures for Disease - The use of social media channels to educate the public about preventative measures can reduce the spread of diseases.
3. Collaborative Efforts for Public Health - Collaborations between businesses and public health departments can lead to effective solutions for public health issues.
Industry Implications
1. Healthcare - Healthcare providers can use social media campaigns to educate and engage with their target audience and improve public health.
2. Technology - Technology companies can partner with public health organizations to develop innovative platforms and tools to spread awareness and combat disease outbreaks.
3. Marketing and Advertising - Marketing and advertising agencies can create engaging campaigns that educate the public on various health issues and preventive measures.
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