The World's Most Expensive Jelly Robot is Waiting to be Found
Cody Turner — August 2, 2012 — Marketing
References: jellymongers & stylist
From creative jelly enthusiasts Bompas & Parr comes the world's most expensive jelly robot, which has been hidden for people to find and eat.
Inspired by Wes Anderson’s Made of Imagination ad for the Sony Xperia cellphone, these jelly robots have escaped and can be found around the UK. Since its release, two have been found so far and one is supposedly still out on the loose. Bompas & Parr are known for its elaborate jelly stunts, like the boat lake made out of green sweetener and the golf cake made entirely out of cake.
Made out of an extremely expensive jelly, these three robots are worth an expected $7,346. What makes these candies so expensive is the amount of luxuries infused into them, such as white truffle valves, golden cogs and gemstones. This stunt was commisioned by Sony in celebration for the finale of the Sony Xperia campaign.
Inspired by Wes Anderson’s Made of Imagination ad for the Sony Xperia cellphone, these jelly robots have escaped and can be found around the UK. Since its release, two have been found so far and one is supposedly still out on the loose. Bompas & Parr are known for its elaborate jelly stunts, like the boat lake made out of green sweetener and the golf cake made entirely out of cake.
Made out of an extremely expensive jelly, these three robots are worth an expected $7,346. What makes these candies so expensive is the amount of luxuries infused into them, such as white truffle valves, golden cogs and gemstones. This stunt was commisioned by Sony in celebration for the finale of the Sony Xperia campaign.
Trend Themes
1. Personalized Edible Luxury - Opportunity for creating high-end, personalized confections infused with luxurious ingredients such as gemstones and truffles.
2. Interactive Food Experience - Opportunity to engage consumers by hiding unique, high-value food items for them to locate and enjoy.
3. Immersive Brand Collaborations - Opportunity for brands to partner with experiential designers to create unique and memorable marketing campaigns using unconventional mediums like luxury jelly robots.
Industry Implications
1. Gourmet Food and Beverage - Opportunity for gourmet food and beverage companies to create high-end, unique confections that cater to luxury consumer preferences.
2. Experiential Marketing - Opportunity for experiential marketing agencies to collaborate with brands in creating immersive and interactive food experiences for consumers.
3. Event Planning and Design - Opportunity for event planning and design companies to incorporate unique and interactive food elements into their events, creating memorable experiences for attendees.
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