The Work of Alessandro Pautasso
lourdes sanchez bayas — February 16, 2011 — Art & Design
References: nosurprises.it & wicked-halo
Alessandro Pautasso is an Italian illustrator, graphic designer and photographer who reinvented the images of mega cinema icons such as Marilyn Monroe, Elizabeth Taylor, Ingrid Bergman and Audrey Hepburn into beautiful and vibrant portraits that resonate with vitality.
The pretty colors on the four classic icons is a welcome change to the pictures we are all familiar with seeing of them.
Implications - Vintage icons are easily recognizable for most modern consumers, but they are really only effective at stirring up new interest if they have been updated or improved upon in some way. Incorporating modern twists on classic imagery is a great way for advertisers to rejuvenate the inherent nostalgia behind them while also cultivating renewed consumer fascination.
The pretty colors on the four classic icons is a welcome change to the pictures we are all familiar with seeing of them.
Implications - Vintage icons are easily recognizable for most modern consumers, but they are really only effective at stirring up new interest if they have been updated or improved upon in some way. Incorporating modern twists on classic imagery is a great way for advertisers to rejuvenate the inherent nostalgia behind them while also cultivating renewed consumer fascination.
Trend Themes
1. Vintage Icon Rejuvenation - Updating and improving vintage icons to stir up new interest and rejuvenate consumer fascination.
2. Modern Twists on Classic Imagery - Incorporating modern twists on classic imagery to cultivate renewed consumer fascination.
3. Vibrant Portraits of Classic Icons - Creating beautiful and vibrant portraits of classic icons to resonate with vitality.
Industry Implications
1. Advertising - Rejuvenating vintage icons in advertising campaigns to capture consumer attention.
2. Graphic Design - Incorporating modern twists on classic imagery in graphic design to attract and engage audiences.
3. Photography - Creating vibrant portraits of classic icons in photography to evoke emotion and nostalgia.
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