'The Willows' Tells an Immersive Tale of a Dysfunctional Family
Laura McQuarrie — March 22, 2018 — Art & Design
References: thewillowsla & foodandwine
'The Willows' is the name of a new dinner show in Los Angeles that quickly draws attendees into a story about a dysfunctional, eccentric family.
The event is limited to just 18 tickets per performance, in which guests are invited into a "mysterious celebration" with The Willows over the course of two hours. The immersive dinner theater event is not set on a stage, but a large mansion in LA. While enjoying light food and drinks, guests will be able to explore the sprawling setting to gain a deeper understanding of the family's inner workings.
The intimate, immersive location-based experience transforms guests into characters who are essential to the story and asks: "Have you earned your place at the table?"
The event is limited to just 18 tickets per performance, in which guests are invited into a "mysterious celebration" with The Willows over the course of two hours. The immersive dinner theater event is not set on a stage, but a large mansion in LA. While enjoying light food and drinks, guests will be able to explore the sprawling setting to gain a deeper understanding of the family's inner workings.
The intimate, immersive location-based experience transforms guests into characters who are essential to the story and asks: "Have you earned your place at the table?"
Trend Themes
1. Immersive Dinner Theater - Disruptive innovation opportunity: Create unique and engaging dining experiences by incorporating immersive storytelling and interactive elements.
2. Location-based Entertainment - Disruptive innovation opportunity: Develop immersive experiences that take place in unique and unconventional venues to create a more memorable and engaging event.
3. Audience Participation - Disruptive innovation opportunity: Design events that actively involve attendees in the narrative, allowing them to become part of the story and have a customized experience.
Industry Implications
1. Entertainment - Disruptive innovation opportunity: Explore new ways of storytelling and engaging audiences through immersive experiences in the entertainment industry.
2. Hospitality - Disruptive innovation opportunity: Combine dining with entertainment to offer guests a more memorable and engaging experience in the hospitality industry.
3. Event Planning - Disruptive innovation opportunity: Collaborate with immersive theater companies to create unique and immersive experiences for events and gatherings in the event planning industry.
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