Fan Anticipation for The Weeknd 'The Knowing' Video is Finally Over
Jason Soy — November 27, 2011 — Pop Culture
References: vimeo & the-weekndxo.tumblr
Fans have been eagerly anticipating the first official music video release for Toronto-based crooner The Weeknd, and their wishes have finally been granted with this The Weeknd 'The Knowing' video.
More like a short film than most mainstream music promos, The Weeknd 'The Knowing' video features Abel Tesfaye and his infamous XO Crew on a strange planet as a highly cryptic narrative unfolds. Sure, the love story of an unfaithful relationship is easily deciphered by viewers, but it's the sci-fi elements that really have fans scratching their heads as the cryptic R&B singer reveals yet another side of his already super mysterious persona.
The Weeknd The Knowing video is directed by Mikael Colombu and features animations and graphics that are sure to please those with an artsy side. And unless you don't have ears, it's pretty safe to say you'll enjoy the song in the music video.
More like a short film than most mainstream music promos, The Weeknd 'The Knowing' video features Abel Tesfaye and his infamous XO Crew on a strange planet as a highly cryptic narrative unfolds. Sure, the love story of an unfaithful relationship is easily deciphered by viewers, but it's the sci-fi elements that really have fans scratching their heads as the cryptic R&B singer reveals yet another side of his already super mysterious persona.
The Weeknd The Knowing video is directed by Mikael Colombu and features animations and graphics that are sure to please those with an artsy side. And unless you don't have ears, it's pretty safe to say you'll enjoy the song in the music video.
Trend Themes
1. Cryptic Music Videos - The popularity of The Weeknd's cryptic 'The Knowing' video indicates a growing trend towards visually stimulating and narrative-driven music videos.
2. Sci-fi Narratives - The sci-fi elements in The Weeknd’s 'The Knowing' video may inspire opportunities for more speculative narratives in music videos and related industries.
3. Animated Music Videos - The use of animations and graphics in The Weeknd's 'The Knowing' video may signal a trend towards more visually complex and artistically executed music videos.
Industry Implications
1. Music - The trend towards visually stimulating and narrative-driven music videos presents potential for growth and disruption within the music industry.
2. Film and Video Production - Opportunities for speculative narratives and visually complex storytelling present disruptive innovation possibilities for film and video production companies.
3. Animation and Graphic Design - The use of sophisticated animations and graphics in The Weeknd's 'The Knowing' video may present new revenue streams and expansion opportunities for animation and graphic design companies who specialize in music videos.
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