Hopeless' 'The Voyage' Collection Will Make Shipmates Mate
Shelby Lee Walsh — April 5, 2010 — Naughty
References: hopelesslingerie.bigcartel & stylemelbourne
Famed lingerie brand Hopeless has just released a new series of naughty nautical lingerie in a collection called 'They Voyage.' Trust me, after you show the line to your boyfriend, the only voyage he'll want to be making is to a store selling Hopeless' and then to the boudoir.
The collection features all nautical must-haves: reds, blues, whites, sailor hats and attitude. The collection is said to be loosely based around the Steven Spielberg classic 'Jaws,' but I'm personally reminded of Gwen Stefani in her 'Rich Girl' music video.
The collection features all nautical must-haves: reds, blues, whites, sailor hats and attitude. The collection is said to be loosely based around the Steven Spielberg classic 'Jaws,' but I'm personally reminded of Gwen Stefani in her 'Rich Girl' music video.
Trend Themes
1. Nautical Lingerie - The rise of nautical-themed lingerie presents an opportunity for innovative collaborations with yacht clubs, ocean conservation organizations, and maritime fashion brands.
2. Sailor-inspired Fashion - Sailor-inspired fashion trends could inspire unique collaborations between lingerie brands and other fashion industries, such as swimwear and resort wear.
3. Eco-friendly Lingerie - The rise of nautical lingerie collections presents an opportunity for lingerie brands to explore eco-friendly materials and align with ocean conservation efforts.
Industry Implications
1. Lingerie - The nautical theme of Hopeless' 'The Voyage' collection presents an opportunity for lingerie brands to explore new design motifs and collaborations with non-traditional industries.
2. Fashion - The nautical lingerie trend presents opportunities for fashion brands to incorporate nautical motifs and themes into their designs, potentially expanding their customer base.
3. Ocean Conservation - The nautical lingerie trend presents a unique opportunity to raise awareness about ocean conservation issues and collaborate with lingerie brands on eco-friendly products and campaigns.
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