'The Voice on Snapchat' Has Show Coaches Help Fans Improve on Singing
Hayley McGlone — August 9, 2016 — Social Media
References: voicesnaps & mashable
'The Voice on Snapchat' will be a miniseries where fans can submit performance videos that will be reviewed by the coaches from the popular reality competition show.
'The Voice on Snapchat' comes from a new NBC and Snapchat multi-year partnership. The miniseries will include five episodes of user-submitted videos of fan performances through voicesnaps.com. Coaches from 'The Voice' will review the fan performances and the fans will have the opportunity to be part of the upcoming season of the reality competition show.
Other shows that are set to be featured on Snapchat include 'E! News,' 'The Tonight Show Starring Jimmy Fallon' and 'Saturday Night Life.' NBC is aiming to create tailored content for the mobile generation. The partnership will include videos from shows along with product offerings.
'The Voice on Snapchat' comes from a new NBC and Snapchat multi-year partnership. The miniseries will include five episodes of user-submitted videos of fan performances through voicesnaps.com. Coaches from 'The Voice' will review the fan performances and the fans will have the opportunity to be part of the upcoming season of the reality competition show.
Other shows that are set to be featured on Snapchat include 'E! News,' 'The Tonight Show Starring Jimmy Fallon' and 'Saturday Night Life.' NBC is aiming to create tailored content for the mobile generation. The partnership will include videos from shows along with product offerings.
Trend Themes
1. User-generated Performance Content - There is an opportunity to create platforms and partnerships where fans can submit their own performance videos for review.
2. Cross-platform Media Partnerships - Partnerships between traditional media outlets and social media platforms provide opportunities for tailored content for the mobile generation.
3. Participatory Reality TV - Integrating user-submitted content into popular reality TV shows allows fans to have a chance to be part of the show they love.
Industry Implications
1. Entertainment - The entertainment industry can explore new ways of engaging audiences by incorporating user-generated content and forming cross-platform partnerships.
2. Technology - Technology companies can develop platforms and tools that enable users to submit and share their performance videos for review by industry professionals.
3. Social Media - Social media platforms can deepen their engagement with users by integrating popular reality TV shows and providing opportunities for participation.
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