Walter Andri — March 21, 2006 — Marketing
IT TOOK a leisurely 70 years after King Gillette invented the safety razor for someone to come up with the idea that twin blades might be—or, at least sell—better. Since then, the pace of change has accelerated, as blade after blade has been added to razors in an attempt to tech-up the “shaving experienceâ€.
For the most cynical shavers, this evolution is mere marketing. Twin blades seemed plausible. Three were a bit unlikely. Four, ridiculous. And five seems beyond the pale. Few people, though, seem willing to bet that Gillette's five-bladed Fusion is the end of the road for razor-blade escalation. More blades may seem impossible for the moment—though strictly speaking the Fusion has six, because it has a single blade on its flip-side for tricky areas—but anyone of a gambling persuasion might want to examine the relationship between how many blades a razor has, and the date each new design was introduced. (The Economist)
For the most cynical shavers, this evolution is mere marketing. Twin blades seemed plausible. Three were a bit unlikely. Four, ridiculous. And five seems beyond the pale. Few people, though, seem willing to bet that Gillette's five-bladed Fusion is the end of the road for razor-blade escalation. More blades may seem impossible for the moment—though strictly speaking the Fusion has six, because it has a single blade on its flip-side for tricky areas—but anyone of a gambling persuasion might want to examine the relationship between how many blades a razor has, and the date each new design was introduced. (The Economist)
Trend Themes
1. Increasing Blade Count - Opportunity for disruptive innovation lies in creating razors with even higher blade counts.
2. Enhanced Shaving Experience - Disruptive innovation can be achieved by developing razors that offer a superior and more personalized shaving experience.
3. Technology Integration - There is potential for disruptive innovation by incorporating advanced technologies into razor designs.
Industry Implications
1. Personal Care Products - The personal care products industry can explore disruptive innovation opportunities in developing next-generation razors.
2. Manufacturing - Disruptive innovation potential exists in the manufacturing industry by creating innovative methods and materials for razor-blade production.
3. Consumer Electronics - The consumer electronics industry can tap into disruptive innovation opportunities by integrating smart features into razors for improved functionality.
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