The Unconventional Cellist Goes Green While on the Road
Vittoria Natarelli — September 1, 2010 — Eco
References: treehugger
The Unconventional Cellist is Kristin Rule, a musician who is touring by bicycle. Accompanying her is a solar-powered, electric-assist trailer. The 30-watt solar photovoltaic panel on the 'Mechanarchy 'Watt-Bot' trailer stores electrical energy in a pair of 12-volt batteries. These batteries provide up to three hours of electrically assisted riding.
The Unconventional Cellist is an unconventional eco-activist also. Her choice to tour very green is inspiring!
Implications - Eco-conscious consumers aren't merely seeking environmentally friendly products, but also services and forms of entertainment that benefit the earth. These green services enable consumers to reflect their positive environmental values to their peers. Companies can consider creating green events or services to cater to green demographics.
The Unconventional Cellist is an unconventional eco-activist also. Her choice to tour very green is inspiring!
Implications - Eco-conscious consumers aren't merely seeking environmentally friendly products, but also services and forms of entertainment that benefit the earth. These green services enable consumers to reflect their positive environmental values to their peers. Companies can consider creating green events or services to cater to green demographics.
Trend Themes
1. Green Touring - The trend of eco-conscious touring through sustainable means of transportation, such as biking, is on the rise.
2. Solar-powered Trailers - The trend of using solar panels to power trailers for eco-conscious touring or nomadic living is growing.
3. Green Entertainment - The trend of eco-friendly forms of entertainment, such as bicycle tours and performances, is gaining popularity.
Industry Implications
1. Eco-tourism - The eco-tourism industry can benefit from providing sustainable and environmentally friendly touring options for consumers.
2. Alternative Transportation - The alternative transportation industry can benefit from developing and marketing eco-conscious vehicles and trailers for green touring and living.
3. Entertainment - The entertainment industry can benefit from creating more eco-friendly and sustainable forms of entertainment to cater to environmentally conscious consumers.
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