Movies Anywhere Created a New Feature Named 'Screen Pass'
Daniel Johnson — April 8, 2020 — Tech
References: moviesanywhere & techcrunch
Movies Anywhere created a new content sharing feature, named ‘Screen Pass,’ which is currently being tested in an open beta format. The company has been testing the feature for approximately a month, however, it was previously only being tested privately. However, due to the change in circumstances brought on by COVID-19, Movies Anywhere decided to make the test open to the public.
At present many people are stuck at home, without regular activities or consistent social interaction. This means that content sharing features could see a drastic increase in popularity, as they can give people and activities to engage in with others.
Initially, the feature will only be compatible with certain titles on the platform, where only films that have been purchased will be eligible. Additionally, only those movies within the United States can access Screen Pass.
Image Credit: Movies Anywhere
At present many people are stuck at home, without regular activities or consistent social interaction. This means that content sharing features could see a drastic increase in popularity, as they can give people and activities to engage in with others.
Initially, the feature will only be compatible with certain titles on the platform, where only films that have been purchased will be eligible. Additionally, only those movies within the United States can access Screen Pass.
Image Credit: Movies Anywhere
Trend Themes
1. Simultaneous-viewing Content - The trend of simultaneous-viewing content platforms like Movies Anywhere's 'Screen Pass' can be leveraged by media companies and content producers to attract more viewers and increase user engagement.
2. Content Sharing Features - The increase in popularity of content sharing features like Movies Anywhere's 'Screen Pass' presents opportunities for startups and technology companies to create innovative platforms that facilitate virtual social interaction.
3. Open Beta Testing - The trend of open beta testing, as seen with Movies Anywhere's 'Screen Pass,' can provide opportunities for software development companies to gather feedback and improve software products before their official launch.
Industry Implications
1. Media and Entertainment - Media and entertainment companies can leverage simultaneous-viewing content platforms like Movies Anywhere's 'Screen Pass' to increase viewer engagement and boost revenue streams.
2. Technology - The trend of content sharing and virtual social interaction presents opportunities for technology companies to develop innovative platforms that cater to the changing needs of consumers in the post-COVID-19 world.
3. Software Development - The trend of open beta testing, as seen with Movies Anywhere's 'Screen Pass,' provides opportunities for software development companies to gather feedback and improve software products before their official launch, leading to an increase in user satisfaction and loyalty.
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