The Times of New York Candle Smells Like The New York Times
Meghan Young — June 21, 2011 — Art & Design
References: businessinsider & refinery29
With the rise of e-readers and online publications, I have to seriously wonder if products like The Times of New York candle are soon to be the only way to enjoy a nostalgic moment of ink and paper. This newspaper-scented candle, specifically crafted to make you recall the fragrance of The New York Times, is certainly sentimental in concept and execution.
Created by Tobias Wong, The Times of New York candle is a beautiful tribute to the no longer immortal Grey Lady. With hints of guaiacwood, cedar, musk and spice, it will bring a tear to even the most hardened newspaper reader.
The Times of New York candle will retail for $65. Better stalk up on them, however, since only a limited edition of 1,000 candles will be produced by Josée Lepage, the Creative Director of Bondtoo. It will be available at Project No. 8 at Ace Hotel and Bondtoo.com.
Created by Tobias Wong, The Times of New York candle is a beautiful tribute to the no longer immortal Grey Lady. With hints of guaiacwood, cedar, musk and spice, it will bring a tear to even the most hardened newspaper reader.
The Times of New York candle will retail for $65. Better stalk up on them, however, since only a limited edition of 1,000 candles will be produced by Josée Lepage, the Creative Director of Bondtoo. It will be available at Project No. 8 at Ace Hotel and Bondtoo.com.
Trend Themes
1. Nostalgic Fragrances - Disruptive innovation opportunity: Create nostalgic scented products to tap into the emotional connection consumers have with the past.
2. Limited Edition Collectibles - Disruptive innovation opportunity: Design limited edition products to create exclusivity and drive consumer demand.
3. Sensory Marketing - Disruptive innovation opportunity: Use scent and other sensory elements to enhance brand experiences and create deeper connections with consumers.
Industry Implications
1. Home Fragrance - Disruptive innovation opportunity: Explore unique scent combinations and packaging designs to capture consumers' attention in the home fragrance market.
2. Artisanal Candles - Disruptive innovation opportunity: Experiment with unconventional scents and collaborate with artists to create one-of-a-kind candles that appeal to niche markets.
3. Luxury Retail - Disruptive innovation opportunity: Incorporate limited edition products and sensory marketing techniques to elevate the luxury shopping experience and attract discerning consumers.
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