WorkInProgress Creates The Low Hanging Fruit Candle
References: stopmakingcandles & designtaxi
Creative agency WorkInProgress creates the new Low Hanging Fruit candle, which is a novelty product marking its 30th candle. It is meant to smell like a blend of fig with floral earthy notes of black currant. Additionally, all of the proceeds from the candle will be directed to a Denver Ad School scolarship.
The product is described as“If you’ve been thinking of pitching a product-scented candle for your client, you’re not alone. Every year, thousands of very creative people reach for the same low-hanging fruit. But when so many candles are selling their scents for the fleeting validation of a press release, here is a candle to inspire you to do better. One that gently caresses your olfactory receptors and whispers, ‘it’s been done.’”
Image Credit: Low Hanging Fruit
The product is described as“If you’ve been thinking of pitching a product-scented candle for your client, you’re not alone. Every year, thousands of very creative people reach for the same low-hanging fruit. But when so many candles are selling their scents for the fleeting validation of a press release, here is a candle to inspire you to do better. One that gently caresses your olfactory receptors and whispers, ‘it’s been done.’”
Image Credit: Low Hanging Fruit
Trend Themes
1. Novelty Candles - A trend towards creating candles with unique scents and concepts to capture consumer attention.
2. Charitable Products - A trend towards creating products that not only benefit the consumer, but also donate proceeds to charitable causes.
3. Eco-friendly Candles - A trend towards creating candles that are environmentally sustainable and made with natural materials.
Industry Implications
1. Home Goods - Opportunity for home goods companies to create unique and environmentally sustainable candle products.
2. Marketing Agencies - Opportunity for marketing agencies to create novelty candle products to promote client brands.
3. Charitable Organizations - Opportunity for charitable organizations to partner with candle companies to create products that donate proceeds to important causes.
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