The Times Fall/Winter Lookbook Considers Today a Gift
Vasiliki Marapas — September 11, 2014 — Fashion
References: thesearethetimes & highsnobiety
Los Angeles-based brand The Times' Fall/Winter Lookbook for 2014 possesses a sense of nostalgia.
Even the brand's (full) name, "These Are The Times," sounds vaguely wistful, sentimental. Though the times they are referring to are the current times, there's an awareness that the present is fleeting, ephemeral. Some days, we can be pining for a moment, even as it's happening, knowing that soon, it will be nothing but a memory. The name encourages us to, at the very least, enjoy our present moment with as much feeling and intensity as we can muster.
Beyond the nostalgic energy of the lookbook, the clothing of the collection is outdoorsy, comfortable and generally encompasses a feel-good vibe. The lookbook was shot by Venice-based photographer Cheezy in the Southern Alps.
Even the brand's (full) name, "These Are The Times," sounds vaguely wistful, sentimental. Though the times they are referring to are the current times, there's an awareness that the present is fleeting, ephemeral. Some days, we can be pining for a moment, even as it's happening, knowing that soon, it will be nothing but a memory. The name encourages us to, at the very least, enjoy our present moment with as much feeling and intensity as we can muster.
Beyond the nostalgic energy of the lookbook, the clothing of the collection is outdoorsy, comfortable and generally encompasses a feel-good vibe. The lookbook was shot by Venice-based photographer Cheezy in the Southern Alps.
Trend Themes
1. Nostalgic Streetwear - Opportunity for brands to tap into consumer desire for nostalgia and create streetwear collections that evoke sentimental emotions
2. Comfortable Outdoor Clothing - Opportunity for outdoor clothing brands to focus on creating comfortable and functional pieces that align with consumers' desire for feel-good vibes
3. Photography-based Lookbooks - Opportunity for brands to collaborate with photographers to create visually appealing lookbooks that capture the essence of their collections
Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion brands to create collections that evoke nostalgia and comfort
2. Outdoor Recreation - Disruptive innovation opportunity for outdoor clothing brands to create products that prioritize comfort and functionality
3. Photography - Disruptive innovation opportunity for photographers to collaborate with brands and be a part of creating visually stunning lookbooks
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